Tom Webster is a SVP of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, along with being the Principal Author of numerous widely-cited studies, including The Social Habit, Twitter Users in America, and the Co-Author of “The Infinite Dial”, America’s longest running research series on digital media consumption. Webster is also the Co-Author of “The Mobile Commerce Revolution”, and is a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.