Shelly Kramer is the Founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co, both headquartered in Kansas City, MO, and doing business with clients all over the world. A 20+ year marketing veteran, she’s a strategist, brand builder, deep thinker, information junkie, communicator extraordinaire, buzz builder and lover of all things related to digital marketing and social media. She laughingly refers to herself the “Chief Imagination Officer” because if you can or want to imagine something incredible happening with regard to your business, she’s the one you want to rely on to make it happen. Read more: http://www.v3im.com/about/#ixzz1LhbXi6eq
The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011. As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team. We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening and responding on Twitter as it was happening. Panel: Shelly Kramer, V3 Integrated Marketing, Anne-Marie Nichols, The Write Spot, and Lucretia Pruitt, The Social Joint
v3im.com
