@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He was recognized in 2010 as one of Boston Business Journal’s 40 Under 40. Co-author Location Based Marketing for Dummies. Host of techinterruption.com.