Janice Croze and her identical twin, Susan Carraretto, began working online in 2003, developing two successful ecommerce stores and starting 5 Minutes for Mom in the beginning of 2006. 5 Minutes for Mom has been ranked as the Top Family Blog (Technorati) and 2nd Top Parenting Blog (Technorati and Wall Street Journal), along with being recognized on numerous lists of top blogs such as Babble.com’s top 50 Facebook Fan Pages for Parents.