Gabby Nelson is the director of communications for Select Comfort, makers of the Sleep Number bed. Nelson’s primary role is to create valuable relationships with shareholders, employees, potential employees, customers and consumers. As such, Nelson oversees financial communications, CSR, issues management, employee communications, brand & product public relations, and social-influence marketing. Nelson received her BA in journalism from the University of Minnesota (go, Gophers!). Nelson is pursuing her MBA at Hamline University.