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Jacob Javits Center 1A16 [clear filter]
Tuesday, May 24


Removing the Legalese from Contracts for Bloggers

When bloggers think of the legal aspects of their blog, they are often concerned with intellectual property, whether to create a separate business entity and making proper disclosures. There are many great resources available online about how to do these things and how to do them really well. There is a huge hole in the law that bloggers are missing - contract interpretation. This started simply when a friend asked me to look at an employment agreement for a writing position with a website. She was concerned about a minor provision and I was shrieking about what they expected in terms of assignment of intellectual property rights. I am here to translate legalese and teach bloggers what contracts really say and, more importantly, what they mean. Then, I can teach bloggers how to negotiate to protect themselves. Also, I can show them when the terms are so bad that it may be better to walk away. Bloggers will leave this session feeling confident that they can read and negotiate the terms and conditions of their contracts.

avatar for Danielle Liss

Danielle Liss

Danielle Liss is the Chief Marketing Officer of FitFluential. She is a lawyer who regularly speaks about contract law for bloggers. Danielle's goal is to ensure that contracts are easy to understand through all of the legalese and to deliver a normally boring topic with a large dash of humor.

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A16


Naughty, Naughty Blogger: Legal Implications for Blogging

Many are under the impression that the presence of a keyboard and computer monitor offer bloggers and other purveyors of online content a Cloak of Invisibility for their online actions. Not so, my friends. It's imperative that bloggers understand what they are liable for (and the rules for libel), along with about 73 other legal implications that come along with being a blogger. Erika Napoletano, Head Redhead at RedheadWriting, through an entertaining yet educational stroll through online foibles and learn how to:

*Protect Yourself: There is always a way to say what you must...you just have to know how to do it.


*Keep it Clean: From attribution to copyright infringement, just because it's online doesn't mean you can use it.

*Not Turn Out Like These People: 10 people who wish they'd taken this session.

avatar for Janet Cullum

Janet Cullum

Janet Cullum is a member of the Cooley LLP’s Litigation Group in the firm’s New York office, practicing in the area of intellectual property litigation. Named as one of The Best Lawyers in America for many years in IP & Technology Law, she has been listed in New York Magazine as one of ‘The New York Area's Best Lawyers.' From 2006 to present she has been named annually to the Super Lawyers list.
avatar for Erika Napoletano

Erika Napoletano

Erika Napoletano is the Head Redhead at RedheadWriting, a Denver-based online strategies consultancy. Simply said: she keeps companies from looking like assholes online. Named as one of Colorado’s top online personalities (much to the mainstream’s dismay) by The Denver Post, she’s also Entrepreneur Magazine’s newest columnist, launching in the June 2011 issue. Her client list quietly includes companies from the who’s who of Silicon... Read More →

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A16
Wednesday, May 25


No Longer in the Closet: Choosing a Hosting Company

Choosing where to host your website seems like a simple choice when you can get unlimited everything from dozens of hosts $2.95 a month, but you may quickly find that not every hosting company is equal. This session will discuss the types of hosting that are available and empower you to make intelligent choices when deciding where to host your site.

avatar for Brian Layman

Brian Layman

Brian Layman is an independent web development consultant. He specializes in custom website solutions and managed WordPress hosting eHermitsInc.com. As a featured WordPress Developer in “WordPress for Dummies (2nd edition)” by Lisa Sabin-Wilson, Brian has been able to assist clients such as b5media, Borland International, Rhett and Link Inc. and Darren “Problogger” Rowse in delivering custom website solutions. He hosts the monthly North... Read More →

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A16


The Future of Blog Platforms
avatar for Sachin Agarwal

Sachin Agarwal

As a product designer, Sachin draws inspiration from Apple, Audi, and Amazon. At Posterous he drives the company’s vision, strategy and growth. Sachin worked on Final Cut Pro at Apple for 6 years before starting Posterous to make it easier to share pictures, videos and stories with others. On Posterous, posting is most often done by sending an email to post@posterous.com – making it the simplest sharing platform of them all.
avatar for Chang Kim

Chang Kim

Product Manager for Blogger at Google
avatar for Aliza Sherman

Aliza Sherman

Human. Author. Speaker. Social Mobile @Mediaegg; Blog: @WebWorkerDaily @Mashable; Next Book: Crowdsourcing; Founder: Cybergrrl, Webgrrls; Co-Own: @Conversify
avatar for Evan Solomon

Evan Solomon

I try to make WordPress better with words, data and code.

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A16


The Ultimate WordPress Experience

With WordPress dominating the blogging scene (over 10% of the world's websites are now run on WordPress!) it's easy to get lost in the aspects of running and setting up a killer blog. There are hundreds, if not thousands, of plugins, hacks, themes, tips, tricks, and other ideas that can get you bogged down and not doing the most important thing: creating content. Mitch Canter has been helping people learn WordPress for over 5 years, and has a selection of plugins, tips, and tutorials to help even the most blogophobic newcomer jump in and get the most out of their WordPress site. So bring your laptops, iPads, or write on your arms because you'll want to take notes. Bring questions, and Mitch will have answers.

avatar for Mitch Canter

Mitch Canter

Mitch Canter is a WordPress designer living in Franklin, TN (that’s near Nashville!). Labeled as the “Chief Creative Mercenary”, he loves taking WordPress to new heights by creating websites that are both visually stimulating and functional to the last detail. His client list includes some of the superstars of the marketing and social media world, as well as bloggers and businesses from coast to coast and beyond. Mitch also travels... Read More →

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A16


Socializing Your Blog

Content is king, or is it? There is an arms race between Google and content farms, will your site be collateral damage? Socializing your site gives readers an incentive to become an active participant in the success of your site. Some social tools provided by Facebook and Twitter allow readers to build on their own reputations through the addition of smart commentary. Other tools such as forums and Buddypress encourage user generated content that can lead to additional pageviews, user involvement, and potentially more revenue, all without the dependence on the almighty algorithm. The discussion will touch on social media identity and its relevance to your goals. Your audience consists not only of content consumers, you also have creators and curators; meet their needs.


Kelby Carr

CEO, Type-A Parent
Kelby Carr is the founder and CEO of Type-A Parent, the world's largest conference for moms and dads who blog and the first social network for parents who blog (established in 2007). She's been coding since 1982, social networking online since 1984, Web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the author of Pinterest For Dummies and Pinterest Marketing For Dummies.
avatar for Heather Solos

Heather Solos

Community Manager, Home-Ec101.com / FeedBlitz
Heather Solos is the Community Manager of FeedBlitz, the founder of Home-Ec 101, and speaker (obviously?). Heather is a self-professed lover of all forms of geekery and is happiest debating Android v. iOS over beer and nachos at the nerd table.

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A16
Thursday, May 26


Stuff Mom Never Told You About Running An Independent Podcast Inside Of Massive Organization

The "Stuff Mom Never Told You" Podcast from HowStuffWorks.com may feel like a small project, but it's part of a  global media organization - Discovery Communications.  Learn from the show's stars what it takes to run a small "independent" podcast inside of a much larger organization.  With the right focus and attention, any large organization can do the same.

avatar for Cristen Conger

Cristen Conger

As a writer and blogger for the award-winning web site HowStuffWorks.com and a contributing writer for Discovery News, I specialize in technology and the science of everyday living. My articles have featured on Huffington Post, ABC Science and MSNBC.com. I also co-host the popular Stuff Mom Never Told You podcast, which explores gender issues such as relationships, careers and women's history.
avatar for Molly Edmonds

Molly Edmonds

As a writer for the award-winning web site HowStuffWorks.com, I specialize in articles on health and medicine. I am also the co-host of the popular Stuff Mom Never Told You podcast, which explores gender issues such as relationships, the glass ceiling and women's history.

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A16