With over 20 years of Communications experience, Johna Burke, senior vice president, BurrellesLuce has evolved as a valued media resource and has executed successful programs in traditional and word-of-mouth media. Burke, a highly rated speaker, often presents about best practices in PR, holistic measurement, media relations, and social media initiatives – advocating for communicators to integrate all media into successful campaigns. Her commentaries and video interviews appear in PR print and web outlets industry wide.