Gamification has taken off over the last couple years as much more than a gameplay toolset and is increasingly being used in marketing campaigns and online communities. This panel will pull together agency and vendor thought leaders on the topic and will answer these questions and more:
How have game mechanics been used in marketing to date?
What are the top business results that game mechanics can help drive for a business?
Does a business need to invest heavily in a large community or new tech to use game mechanics?
What types of businesses can benefit the most from integrating game mechanics?
What are the most common mistakes by marketers trying to leverage game mechanics?