This session will present new, unreleased data for 2011 on America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.
1. Attendees will be the first to learn new data on social networking, location-based services and mobile behaviors from one of America's most credible national research series.
2. Attendees will also learn how the changes in mainstream adoption and usage of social media are going to impact the future of content creation and distribution, and will be presented with a number of actionable recommendations.
3. Particular attention will be paid to mobile social usage, and attendees will leave with specific strategies to take advantage of mobile social behaviors from one of the leading analysts in consumer research.
