Newspapers have provided a 20-year-long case study in the differences between online readers and readers of their print publications, but only now are they starting to analyze and cater to the different reading habits we take online. Dave Copeland, an award-winning journalist and writer, and a communications studies professor, is developing ways to more effectively use text to convey information on the Web. This session will offer a primer on how to craft writing for blog posts and Web pages that attract readers and help them take away your message.
