Nathalie Lussier reveals the 50 year old tech tool that's often forgotten by bloggers in a hurry to embrace shiny new technologies. She takes you through the why's and how's of building this hidden profit center for your blog, by sharing her own strategies and case studies. Nathalie then takes you behind the scenes into the technical aspects of setting up your own blog's key long term asset, from recommended providers to best practices. She even lets you in on the mistakes she made along the way so you can avoid them from the get go. You'll learn the benefits of leveraging your existing content to build an ongoing relationship with your readers, and how then to turn these fans into paying customers using this one blogging asset.