In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter
McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national
email service provider. In 2007, he left ExactTarget to co-found Compendium, a content marketing
hub that simplifies the creation of search-friendly content so marketers can generate higher-quality
leads and close more new business online. Two years ago, Invesp dubbed Chris the 21st most
influential marketer in the world. In short, Mr. Baggott knows his stuff when it comes to search,
social media, and email marketing. In fact, he literally wrote the book on the latter when, in 2006, he
penned Email Marketing by the Numbers.