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Taryn Pisaneschi

How to grow your tribe, brand and business through strategic and productive relationships ... Oh yes, and snowboarding! :)

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Tuesday, May 24
 

9:00am

365 Days to a Household Name: Leveraging Conversation Wherever it Happens

You found your passion. You figured out your blog and your brand. But do you know the statistics? The average blogger lingers in obscurity for anywhere from 3 to 5 years. What if you had in IN-DEPTH view into the strategies of the most successful bloggers? What if you could turn YOUR brand into a household name in a year? We know it’s possible because we’ve done it. We’ve turned our personal brands and BlogcastFM into what you might refer to as a “household names.” By leveraging every tool at our disposal,we’ve developed a powerful network of loyal supporters which helped them to build their own tribes at the same time. In this session I'll dissect the winning strategies YOU can use to to turn your brand into a household name in 365 days.


Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A10

10:15am

Breaking the Bell Curve: Standing out in a Sea of Same

So much these days relies on being seen…and standing out. The key to forging a strong identity for you (or your business) lies in knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. But how do you do that? You know you’re special (or your organization is). But so is everyone else. How do you find your niche -- that which makes you, and whatever it is you do, different... and the all-important awesome? This interactive, lively, workshop-style session - - full of case studies and real-world examples -- will guide you through the process of answering these questions for you and your community, and put you on the path towards more authentic branding.


Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A10

10:15am

How Blogging in Financial Services is Helping Investors Achieve More

Blogging in financial services is changing the way that investors gather information, seek financial advice, and make decisions to achieve their financial goals. This session looks at the evolving online financial services landscape and how blogging and social media are redefining the rules for investors, financial professionals, and financial services firms. Whether you are an individual investor, or someone working in the financial services industry, you can benefit from learning more about the trends and resources emerging in this space.


Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A14

10:15am

Dominate Your Niche with Social SEO for Blogs


Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. This session will provide a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influences consumer information discovery, consumption and sharing. Whether you're frustrated with the performance of current blogging efforts or you're starting a new blog and want to maximize effectiveness, this session will deliver practical advice from the owner of one of the most popular marketing blogs on the internet.


Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A12

2:30pm

Zero to One Million

Do you want to know how you can take a brand new blog from zero to 1 million page views a month in under 10 months?  That's exactly what I did with FroKnowsPhoto.com by delivering high quality video content that was fun and informative.  To me there are a few very important key steps to follow.


Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A15

2:30pm

Facebook Analytics – How to Know if You Reach Your Goals


Wondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.


Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A08

3:45pm

The New About Me: Who Taught You How to Write Your Bio?

Everybody has Credentials. What you need to share is more Character. Forget, the buzzword sleaze around personal branding, we’re going to discuss how to bring your unique personality to the surface through more storytelling. Yes, we all have a bigger and epic story to tell. And it’s the story everybody’s waiting to hear.


Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A15

5:00pm

Keynote: Social Media Game Changers

Social Media has become a critical driver of business in more than just the marketing and PR departments. Social media is changing the roles and rules for sales, customer service, product development, and more. It's propelling leading companies and radically changing the face of entire industries.  What are the important realizations both new and old media companies need to understand to enable themselves to compete in this brave new always on 24/7 media world? Do customers really control your brand image more than you do? How can you effect change within your organization to keep up with this media revolution, even when it isn’t seen as your role within the company to do so? In this power-packed program you'll discover how the tools used by social media leaders can enable you to more than just tweet, or check in. From fueling organizational change to creating new means of discovery, you'll learn about the transformative powers of amplified communication.


Tuesday May 24, 2011 5:00pm - 6:00pm
Special Events Room
 
Wednesday, May 25
 

9:00am

Offline Networking for Bloggers


Online networking is critical in today’s business world and job market, but offline networking is just as crucial! For many bloggers, it’s tough to make that transition, especially when your blog is your business and it's virtual. This is going to be one session you can't afford to miss! In this session, we will cover: * The importance of taking your online networking efforts offline * How to develop a local entourage and raving fans * Strategies to attract referrals to your business or blog like a magnet * How to effortlessly position yourself as a valued resource and make yourself indispensable * How to overcome a fear of networking events and ways to get excited about them * Goal-setting and becoming an asset instead of just a participant * What do respond when people ask "what you do" * Ways to network on behalf of your blog in face to face settings * 7 things that impact how others perceive you * Ways to make sure you stand out for all the RIGHT reasons * Strategies to build social proof in the local business community * and more!


Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A18

10:15am

How to Turn Your Blogging Passion into a 6 Figure Business with Webinars


Most bloggers are looking for ways to monetize their blog. This presentation will cover my 10 step system for running an effective webinar that builds your list, increases sales, and turn your blog content into a profitable 6 figure business.


Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A14

10:15am

The No B.S Guide to Blogs and Brands


Every blogger interested in building a money-making website is interested in getting big brands and advertisers involved in their product. Big brands are often interested in reaching emerging audiences found on niche blogs and online communities. But there often exists hurdles that get in the way of the two parties meeting in a mutually beneficial relationship. This talk will take a hard look at bad blogger behavior that has led many brands to lose trust and faith in blogs as reliable sponsorship outlets, why the bad behavior evolved and what you can do about it as a blogger and as brand. We'll cut the b.s for bloggers and give you real information and strategies to help build relationships with brands. Well cut the b.s for brands and tell you when and how to cut ties with misbehaving bloggers.


Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A06

10:15am

The Marketing Over Coffee Story

Marketing Over Coffee is more than just a top rated marketing podcast.  It is a standard in the industry and one (of many) launching points for co-host Christopher Penn.  Join Chris as he shares both the origin and history of Marketing Over Coffee as well as explains how he leverages this free Podcast in the other aspects of his professional life.


Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A12

11:30am

From Podcast To Sales Funnel - The (Other) IBM Story

In this presentation you'll discover a step-by-step plan for turning your audio or video podcast into an online cash machine and platform for incredible influence. Jason will share with you proven techniques developed while generating over a million dollars in sales from his popular podcast, Internet Business Mastery (IBM). Come discover a proven system for turning your passion and podcast into a profitable and fulfilling business.


Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A12

2:30pm

Why More People Aren't Reading Your Blog: How To Create Bite Sized Content That Gets Devoured And Shared"


In this presentation you'll learn how to create content that works in our social media obsessed world. Today people want instant gratification; they're attracted to quick, short, easily digestible, VALUABLE bite-sized content. These days the captive audience is dead. Learn how to craft content that will demand the attention of your ideal audience and keep them coming back for more.


Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A10

3:45pm

Why Facebook News Feed Optimization (NFO) Matters to Marketers

Additional panelists T.B.A.


Stats show that 96% of Facebook users "Like" a fan Page and then never return. Instead, fans rely on the News Feed to show them the most relevant and interesting updates from the friends and businesses they’re connected to. As a marketer on Facebook, that means you HAVE to grab your fans’ attention in the News Feed to stay relevant. We’ll explore how you do just that in our panel discussion.


Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A06

3:45pm

List Building for Bloggers

Learn how to leverage email marketing to grow your subscribers, increase engagement and build your blogging business.

 


Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A07

3:45pm

Killer YouTube Tactics That Build Your Responsive Online Audience

"Focus on how to tackle YouTube for business from a tactical perspective—not just about WHY you need to care about YouTube, but HOW you start
taking advantage of it. Top YouTube guerilla marketing tactics that focus on how to attract more targeted audiences to YouTube videos, and then how to drive that traffic over to the channel owners’ other Web properties and online content. Also included: traffic-driving, social networking and SEO tactics bloggers and brands need to learn and use in their YouTube efforts."


Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A17

5:00pm

 
Thursday, May 26
 

9:00am

Speak Up: Empowering Women to Find Their Voices

Despite all of our best efforts, there is still a dearth of female speakers at business, tech and venture conferences, particularly keynoters. But we can all do something about this imbalance, including women themselves. This workshop is a dynamic, interactive session about overcoming fear in public speaking and taking deliberate steps to craft speaking proposals. Led by accomplished speakers Aliza Sherman and C.C. Chapman.


Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A17

9:00am

Building (And Keeping) An Online Audience Panel

Wish you had an audience?  Wish your audience was bigger?  Building an audience is one thing - keeping an audience amongst the noise is another.  This special panel will share their thoughts and insights on both sides of this puzzle as well as provide specific items you can implement today to build your audience.  Bring your audience building questions as a big chunk of the panel will be spent answering them.


Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A15

10:15am

10:15am

How to Passionately Pitch--Without P.O'ing Your People


You write a fantastic blog, and you've built up an amazingly supportive audience. Now it's time to actually make some money with your blog. So you pitch a product you love and are passionate about--and you watch, in horror, as your audience turns viciously against you. How can you pitch products without pissing off your people? We'll take a look at examples of pitches that made the bloggers $10,000 or more with a single blog post--and examples that completely failed to make a single dime--and give you some real workable steps to making significant money with your blog.


Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A14

10:15am

Business Plans for Bloggers

Every blogger wants to make money from her site, but slapping up a few ads is as far as most bloggers get. This session covers how to do the ground work that goes into monetizing a blog, effectively creating a business plan for a blog.


Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A17

11:30am

The Role Bloggers Play In Retail Purchasing Decisions and How That Equals Blogging Profits

How bloggers can leverage recent buying trends to influence purchasing decisions and make more money online through reviews and recommendations. Facilitating these relationships with companies in their niche and becoming a trusted resource. Make money online through review product, affiliate marketing and direct advertising. Increase search engine traffic through product reviews. Become a trusted resource online for honest opinion.


Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A14