Barbara is Microsoft's Mobile Marketing Global Practice Leader, building mobile marcom capability across 6,500 marketers globally. Barbara’s experience includes mobile and digital marketing, brand management, and agency account management across a broad range of B2C and B2B products, audiences, and clients. She holds a B.A. in Mass Media Arts and a M.B.A. in Marketing. She was selected as a 2011 Mobile Marketing Women to Watch and as an Internationalist 100. Follow her @2mobile3