Bio Information Margot Sinclair Savell is a vice president of Weber Shandwick's Measurement & Strategy Practice, where she provides measurement, research and analytics counsel for clients. She also is the author of Weber Shandwick's 2009 widely published white paper "Do Fortune 100 Companies Need a Twittervention?" and has written about digital measurement for several PR News guidebooks. A former national journalist in Canada, Margot has a blog, Write for Wine, and writes about wine for Seattleite Magazine.