Aliza Sherman is a web pioneer who founded the first woman-owned Internet marketing company. In 1995, Newsweek named her one of the "Top 50 People Who Matter Most on the Internet." She is the author of 11 books including 'Mom, Incorporated," "Social Media Engagement for Dummies," and "The Happy Healthy Nonprofit." She has published books with big publishers such as Ballantine, Penguin Putnam, and Wiley as well as smaller ones like Entrepreneur Media and Sellers Publishing.