When bloggers think of the legal aspects of their blog, they are often concerned with intellectual property, whether to create a separate business entity and making proper disclosures. There are many great resources available online about how to do these things and how to do them really well. There is a huge hole in the law that bloggers are missing - contract interpretation. This started simply when a friend asked me to look at an employment agreement for a writing position with a website. She was concerned about a minor provision and I was shrieking about what they expected in terms of assignment of intellectual property rights. I am here to translate legalese and teach bloggers what contracts really say and, more importantly, what they mean. Then, I can teach bloggers how to negotiate to protect themselves. Also, I can show them when the terms are so bad that it may be better to walk away. Bloggers will leave this session feeling confident that they can read and negotiate the terms and conditions of their contracts.
Many are under the impression that the presence of a keyboard and computer monitor offer bloggers and other purveyors of online content a Cloak of Invisibility for their online actions. Not so, my friends. It's imperative that bloggers understand what they are liable for (and the rules for libel), along with about 73 other legal implications that come along with being a blogger. Erika Napoletano, Head Redhead at RedheadWriting, through an entertaining yet educational stroll through online foibles and learn how to:
*Protect Yourself: There is always a way to say what you must...you just have to know how to do it.
*Keep it Clean: From attribution to copyright infringement, just because it's online doesn't mean you can use it.
*Not Turn Out Like These People: 10 people who wish they'd taken this session.
Choosing where to host your website seems like a simple choice when you can get unlimited everything from dozens of hosts $2.95 a month, but you may quickly find that not every hosting company is equal. This session will discuss the types of hosting that are available and empower you to make intelligent choices when deciding where to host your site.
With WordPress dominating the blogging scene (over 10% of the world's websites are now run on WordPress!) it's easy to get lost in the aspects of running and setting up a killer blog. There are hundreds, if not thousands, of plugins, hacks, themes, tips, tricks, and other ideas that can get you bogged down and not doing the most important thing: creating content. Mitch Canter has been helping people learn WordPress for over 5 years, and has a selection of plugins, tips, and tutorials to help even the most blogophobic newcomer jump in and get the most out of their WordPress site. So bring your laptops, iPads, or write on your arms because you'll want to take notes. Bring questions, and Mitch will have answers.
Content is king, or is it? There is an arms race between Google and content farms, will your site be collateral damage? Socializing your site gives readers an incentive to become an active participant in the success of your site. Some social tools provided by Facebook and Twitter allow readers to build on their own reputations through the addition of smart commentary. Other tools such as forums and Buddypress encourage user generated content that can lead to additional pageviews, user involvement, and potentially more revenue, all without the dependence on the almighty algorithm. The discussion will touch on social media identity and its relevance to your goals. Your audience consists not only of content consumers, you also have creators and curators; meet their needs.
The "Stuff Mom Never Told You" Podcast from HowStuffWorks.com may feel like a small project, but it's part of a global media organization - Discovery Communications. Learn from the show's stars what it takes to run a small "independent" podcast inside of a much larger organization. With the right focus and attention, any large organization can do the same.