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Jacob Javits Center 1A15 [clear filter]
Tuesday, May 24
 

9:00am

How to Write For and Engage the 50+ Marketplace Online
Speakers
avatar for Eva Abreu

Eva Abreu

Eva Abreu is a speaker, writer, organizing coach and social media consultant. She teaches at OLLI-Rutgers Continuing Studies, writes a bi-weekly business column for the Home News Tribune, Courier News and myCentralJersey.com and is founder of NJSocialMedia.com. Eva holds a B.S. degree from Rutgers University, was a former technology manager with Credit Suisse First Boston and AT&T Solutions, is a community volunteer, wife, mom and... Read More →
avatar for Linda Sherman

Linda Sherman

International, multicultural marketing guru, Linda Sherman, brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. Linda built, search engine optimized and writes for Wordpress sites including BoomerTechTalk.com and ItsDifferent4Girls.com. Linda is a recognized social influencer. Executives familiar with Linda Sherman’s mastery of the big stage applaud her depth of knowledge... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A15

11:30am

Why an Authentic Voice Rings True

One of the main reasons  women love to blog and blogs written by women is because of the relatability factor. By focusing on the importance of blogging in an authentic voice (as in, real life by real women--not some glossy, slick version of what women should do, how they should look, etc.), audiences and advertisers will be able to connect in more meaningful ways.

Speakers
avatar for Jodi Beck

Jodi Beck

Josi Beck is President and CoFounder of Womensforum.com, one of the leading communities of women online with over 15 million monthly users. Jodi's Mom Talk blog has been one of Womensforum.com's most popular features for 10+ years and has became a voice for women dealing with infertility, balancing work/family, and maneuvering single-parenthood. Prior to Womensforum.com, Jodi was a reporter and poducer; she teaches graduate courses in... Read More →

Tuesday May 24, 2011 11:30am - 12:30pm
Jacob Javits Center 1A15

2:30pm

Zero to One Million

Do you want to know how you can take a brand new blog from zero to 1 million page views a month in under 10 months?  That's exactly what I did with FroKnowsPhoto.com by delivering high quality video content that was fun and informative.  To me there are a few very important key steps to follow.

Speakers
JP

Jared Polin

Jared Polin AKA the FRO behind FroKnowsPhoto.com has taken his Photography blog from zero to 1 million page views a month in 10 months. FroKnowsPhoto is a fun and informative web site that teaches all skill levels of photographers to become better.

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A15

3:45pm

The New About Me: Who Taught You How to Write Your Bio?

Everybody has Credentials. What you need to share is more Character. Forget, the buzzword sleaze around personal branding, we’re going to discuss how to bring your unique personality to the surface through more storytelling. Yes, we all have a bigger and epic story to tell. And it’s the story everybody’s waiting to hear.

Speakers
avatar for Michael Margolis

Michael Margolis

As the son of an inventor and artist, Michael explores the role of storytelling in the change-making process. His work and ideas have been featured in Brandweek, Fast Company, and Storytelling Magazine. Recently, Michael produced the Reinvention Summit: a 2-week virtual conference on the future of storytelling. Michael is the author of Believe Me: A Storytelling Manifesto for Change-Makers and Innovators. Michael is also left handed... Read More →

Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A15
 
Wednesday, May 25
 

9:00am

The Business of Digital Broadcasting

It looks like fun and some make it look easy.  It is, however real business with real money and real results.  David Prager from Revision 3 (one of the original co-founders) will share his insights and experiences on the business behind Digital Broadcasting with real life examples from what Revision 3 has done and is doing today.

Speakers
avatar for David Prager

David Prager

Technology aficionado, journalist, entrepreneur, transplant San Franciscan. I worked at TechTV, co-founded Revision3, and love the privileged opportunity to help pioneer the new media landscape.

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A15

10:15am

Internet Video On The Television - The Set Top Box Panel

Netflix has more subscribers than Comcast.  People are watching more and more Internet video on their televisions.  When DVD players are connected, gaming platforms stream Hulu and set top boxes are reporting sales in the millions of units, this trend needs to be examined.  In this panel you'll meet a key player in the set top space, a producer who has benefited from it and someone who sees it as part of their future.  Learn the whats, hows and whys of the exciting trend.

Speakers
avatar for Jamie Davis

Jamie Davis

Jamie Davis, RN, EMT-P, B.A., A.S., is a nationally recognized health care educator. As a media producer, he has been recognized for the MedicCast Podcast, a weekly program for emergency medical providers and the Nursing Show, a similar program for nurses and nursing students. Creator and managing director of the ProMed Network, Jamie has collected the best independent health care focused online radio and TV shows in one place with over 45... Read More →
avatar for Mike Rotman

Mike Rotman

@mikerotman Mike Rotman is an Emmy Nominatedcomedy  television writer for his work on Politically Incorrect with Bill Maher. He has  produced 100s of hours of television over his career including; The Simple Life, Strip Poker, South Park and Nanny 911. Recently, Mike has put his television career on hold to build the multi-camera live HD network Streamin' Garage (@StreaminGarage) which currently has over 4 million live views for... Read More →

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A15

11:30am

An App In Every Store - Platforms Are For Wussies

Want your piece of the app economy?  Why pick sides when you can have every single one?  Join Paul Colligan for an examination of the app economy and what it means to you.  He has (the same) app in every app store on the planet and will share how he got there, what he's doing with it, and the power of saying "yes, I'm in that app store."  Yes, iTunes is nice, but so is shipping with TV sets.  You can do the same.  Learn how in this session.    

Speakers
Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A15

2:30pm

Yes, Virginia, They Do Pay For Advertising - The Big Advertising Panel

Yes, "they" do pay "real" money to advertise in digital media - and they're paying more every year.  Join this panel of experienced content producers with real world practice of selling their content as they share their thoughts and answer your questions about advertising in digital media.

Speakers
avatar for David Prager

David Prager

Technology aficionado, journalist, entrepreneur, transplant San Franciscan. I worked at TechTV, co-founded Revision3, and love the privileged opportunity to help pioneer the new media landscape.
avatar for Rob Walch

Rob Walch

Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. 

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A15

3:45pm

Why Is It Still Friday? Deconstructing The Friday Viral Video Panel

Rebecca Black's "Friday" somehow transcended the traditional viral video path and has become considerably bigger than anyone would expect.  From dozens of parody covers (may getting tens of millions of views) to being featured in a coming episode of Glee, this one artist did with a single YouTube video what stars haven't achieved in decades of work and millions of dollars in studio support.  Is Friday a fluke?  Can we learn anything from it?  Join a panel of online video experts as they examine the power of Friday (on a Wednesday).

Speakers
avatar for John Federico

John Federico

John Federico is known in digital media circles for his innovation, expert perspective and bottom-line results. He consults with clients and agencies in the areas of digital strategy, new product development and go-to-market programs. John has developed successful new media businesses for companies like Audible.com (now a subsidiary of Amazon.com), Advance Internet, NJ.com, NetCreations (now ReturnPath), MarketSource (now Youth360), and... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A15
 
Thursday, May 26
 

9:00am

Building (And Keeping) An Online Audience Panel

Wish you had an audience?  Wish your audience was bigger?  Building an audience is one thing - keeping an audience amongst the noise is another.  This special panel will share their thoughts and insights on both sides of this puzzle as well as provide specific items you can implement today to build your audience.  Bring your audience building questions as a big chunk of the panel will be spent answering them.

Speakers
avatar for Amy Porterfield

Amy Porterfield

Co-author of "Facebook Marketing All In One for Dummies" and creator of "The Simple Social Media Formula." I'm passionate about all things new media... and I think I'm addicted to my iPad :-)
avatar for David Prager

David Prager

Technology aficionado, journalist, entrepreneur, transplant San Franciscan. I worked at TechTV, co-founded Revision3, and love the privileged opportunity to help pioneer the new media landscape.

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A15