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Jacob Javits Center 1A12 [clear filter]
Tuesday, May 24
 

9:00am

Social Media Trends For Business

Making the most of social media trends in 2011
Now that you’ve established a presence on social media and mastered the basics, you want to make the most of your activities by staying current with this ever changing field. In this session, Dave Fleet will share his insights into key trends to expect in 2011. His presentation will help you learn how to build upon your existing relationships and communities by making strategic use of social media.


Speakers
avatar for Dave Fleet

Dave Fleet

Dave Fleet leads Edelman’s Digital practice in Toronto. Prior to joining Edelman, Dave developed and executed strategic and social media communications programs for some of North America’s largest organizations, and also worked for nearly five years within strategic communications in the public sector. His blog, davefleet.com, is dedicated to exploring the intersection of public relations, social media and marketing and he... Read More →


Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A12

10:15am

Dominate Your Niche with Social SEO for Blogs


Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. This session will provide a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influences consumer information discovery, consumption and sharing. Whether you're frustrated with the performance of current blogging efforts or you're starting a new blog and want to maximize effectiveness, this session will deliver practical advice from the owner of one of the most popular marketing blogs on the internet.


Speakers
avatar for Lee Odden

Lee Odden

CEO, TopRank Online Marketing
Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching brand / community engagement. TopRank's expertise focuses on: content marketing, SEO, social media marketing, online PR, email marketing and... Read More →


Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A12

11:30am

Rapid Fire Case Study Panel: Small Businesses


In this case study panel, you will hear from Mari Luangrath--Foiled Cupcakes, Rob Vitrano--Naked Pizza and Jacob McKean--Stone Brewing as they discuss their successes, challenges and advice around the work they've done with the small businesses they've built or represent. (moderated by Deirdre Breakenridge).


Speakers
avatar for Deirdre Breakenridge

Deirdre Breakenridge

I'm an an author and the President of Mango! As a 20 + year veteran in PR & marketing, I've authored four Financial Times books including, “Putting the Public Back in Public Relations” and “PR 2.0.” I speak nationally and internationally on PR and social media. I blog at PR 2.0 strategies and I'm a co-founder of #PRStudChat, a twitter chat with students and PR pros.
avatar for Brian Layman

Brian Layman

Brian Layman is an independent web development consultant. He specializes in custom website solutions and managed WordPress hosting eHermitsInc.com. As a featured WordPress Developer in “WordPress for Dummies (2nd edition)” by Lisa Sabin-Wilson, Brian has been able to assist clients such as b5media, Borland International, Rhett and Link Inc. and Darren “Problogger” Rowse in delivering custom website solutions. He hosts the monthly North... Read More →
avatar for Mari  Luangrath

Mari Luangrath

Mari Luangrath is currently growing her third entrepreneurial venture, Foiled Cupcakes, Chicago’s only online order and personal delivery cupcake company. Starting the gourmet business with her own capital and using social media marketing as her only form of advertising, Mari has proven her expertise in relationship building using online networks and word-of-mouth marketing: Foiled Cupcakes has surpassed initial first year revenue... Read More →
avatar for Jacob McKean

Jacob McKean

Jacob McKean is the Communications Specialist for Stone Brewing Co. Jacob grew up in Los Angeles and studied History & Anthropology at Columbia University in New York. He has worked as a freelance writer in Pittsburgh, an elementary school teacher in New Orleans, a book vendor in New York City, and a bon vivant in Mexico. He is the honey badger of the social media world.


Tuesday May 24, 2011 11:30am - 12:30pm
Jacob Javits Center 1A12

2:30pm

Using Social Media Marketing to Drive Acquisition

With social media marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from social mediums such as Blogging, Facebook and Twitter.  Join Chris Baggott as he explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.



Speakers
avatar for Chris Baggot

Chris Baggot

In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter | McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national | email service provider. In 2007, he left ExactTarget to co-found Compendium, a content marketing | hub that simplifies the creation of search-friendly content so marketers can generate higher-quality | leads and close more new business online. Two... Read More →


Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A12
 
Wednesday, May 25
 

9:00am

Why CEOs Should Love Open Employee Access to Social Media

Globally, about 60% of companies block employee access to social media. The rationale for preventing employees from getting to Facebook, YouTube and other social sites is based on fear, uncertainty and doubt. The reasons for blocking don't stand up to scrutiny, but even more important, keeping employees from accessing social media denies the company the massive benefits they could accrue from tapping ethically and authentically into employees' social graphs. This session debunks the myths and shows the path to mining gold from the online communities employees bring with them to work.


Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A12

10:15am

The Marketing Over Coffee Story

Marketing Over Coffee is more than just a top rated marketing podcast.  It is a standard in the industry and one (of many) launching points for co-host Christopher Penn.  Join Chris as he shares both the origin and history of Marketing Over Coffee as well as explains how he leverages this free Podcast in the other aspects of his professional life.


Speakers
avatar for Christopher Penn

Christopher Penn

My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for... Read More →


Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A12

11:30am

From Podcast To Sales Funnel - The (Other) IBM Story

In this presentation you'll discover a step-by-step plan for turning your audio or video podcast into an online cash machine and platform for incredible influence. Jason will share with you proven techniques developed while generating over a million dollars in sales from his popular podcast, Internet Business Mastery (IBM). Come discover a proven system for turning your passion and podcast into a profitable and fulfilling business.


Speakers
avatar for Jason Van Orden

Jason Van Orden

Jason Van Orden has an uncanny grasp for internet marketing and online media strategy. Now one of the most sought after new media consultants, he teaches how to use new media to magnetically attract droves of new customers, boost sales to record rates and turn fledgling businesses into market leaders that generate six-figures in sales each year.


Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A12

3:45pm

3 App Building Stories - The BYO, The Platform Partnership and The Outsource Shuffle

Speakers
avatar for Jason Hoch

Jason Hoch

Jason is the VP, Product Development Discovery Communications collection of Digital websites and mobile applications, including Discovery Channel, Animal Planet, HowStuffWorks.com and TLC. He is laser focused on continually improving user experience and launching innovative new digital products for the world’s number one non-fiction media company.
avatar for Rob Walch

Rob Walch

Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. 


Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A12
 
Thursday, May 26
 

9:00am

The Streaming Garage Story - Not The Usual Suspects In Talk Show - AND - The GSPN Story - Building A Community That Pays The Bills

Streaming Garage and GSPN are successes online in digital media.  You might not have heard of them (yet), but they're paying bills and serving their communities and a very cool part of this very cool space.  In this special session of Digital Video Stories you'll learn of 2 distinctly different and small networks (one a husband and wife team) and from their stories learn how you can do the same.


Speakers
avatar for Cliff Ravenscraft

Cliff Ravenscraft

Cliff Ravenscraft started podcasting as a hobby in December of 2005. In less than two years, Cliff felt the call to pursue podcasting and new media as his full-time career. Today, Cliff has produced well over 2,600 individual podcast episodes for his media network found at http://gspn.tv and has helped hundreds of people launch successful podcasts through his podcast consulting/coaching business found at http://PodcastAnswerMan.com.


Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A12

10:15am

On The Meme Of Knowing Your Meme - The Know Your Meme Story

Speakers
avatar for Andrew Baron

Andrew Baron

Andrew Baron is the founder of Rocketboom, Know Your Meme, and Mag.ma. After receiving a BA in Philosophy from Bates College in Maine, Baron graduated with a Master of Fine Arts in Design and Technology in 2003 from Parsons in New York City. Although he has little interest in television (and did not own a TV set during the past decade), Baron has always been inspired by the implications of the democratization of media.


Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A12

11:30am

MyDamnChannel - Building A Damn Network

Rob founded www.MyDamnChannel.com and learned a lot along the way.  In this presentation you'll learn how it all came together, what went wrong, what he would have done different, and what you can learn from his journey.  There are still networks to be formed - will you be part of one of them?


Speakers
avatar for Rob Barnett

Rob Barnett

Rob Barnett is the Founder/CEO of www.MyDamnChannel.com, an entertainment studio and distributor of “good shit” since 2007.   MyDamnChannel births original hit series including Wainy Days, Horrible People, Gigi, YouSuckatPhotoshop, and videos by Harry Shearer. MyDamnChannel creates branded entertainment and guarantees audiences for major advertisers.   Rob was a production and programming exec at MTV and VH1 for 11... Read More →


Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A12

2:30pm

On Digital Media On Digital Broadcasting (Live)

Join us for a live taping of "On Digital Media" as the principles cover their thoughts on digital media and reflect on what they saw and learned at this show.  Have a show trend you'd like to see examined - suggest it before they go live.


Speakers
avatar for Craig Calder

Craig Calder

Marketing strategist who works with early-stage tech companies and startups grow their online businesses. Former CMO at Nick.com, NYTimes.com Thestreet.com and Travelzoo.com.


Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A12