You found your passion. You figured out your blog and your brand. But do you know the statistics? The average blogger lingers in obscurity for anywhere from 3 to 5 years. What if you had in IN-DEPTH view into the strategies of the most successful bloggers? What if you could turn YOUR brand into a household name in a year? We know it’s possible because we’ve done it. We’ve turned our personal brands and BlogcastFM into what you might refer to as a “household names.” By leveraging every tool at our disposal,we’ve developed a powerful network of loyal supporters which helped them to build their own tribes at the same time. In this session I'll dissect the winning strategies YOU can use to to turn your brand into a household name in 365 days.
So much these days relies on being seen…and standing out. The key to forging a strong identity for you (or your business) lies in knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. But how do you do that? You know you’re special (or your organization is). But so is everyone else. How do you find your niche -- that which makes you, and whatever it is you do, different... and the all-important awesome? This interactive, lively, workshop-style session - - full of case studies and real-world examples -- will guide you through the process of answering these questions for you and your community, and put you on the path towards more authentic branding.
To all those starting a brand new blog or those who've been blogging away for years, wouldn't you like to see your blog growth reach new heights? The right kind of Social Media integration boosts your blog growth like nothing else. I started my professional site over a year ago and have more business than I can handle and have been referring away the majority of people who come to me for design and social media strategy services. And it all came through growing my blog via Social Media
In the vast sea of information on the web, those that can effectively stand out from the pack will reap the biggest rewards - and it's no secret that humorous content spreads easily far & wide. But how do you get that attention? How do you draw in new eyeballs and develop an emotional bond to create raving fans? Make them laugh. You'll find out exactly how anyone (even you!) can use personal life experiences to get a chuckle and increase your reach regardless of how small, how plain, how "boring" you might think your niche is. There's potential humor in everything!
Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point. Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech. What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.
In this presentation you'll learn how to create content that works in our social media obsessed world. Today people want instant gratification; they're attracted to quick, short, easily digestible, VALUABLE bite-sized content. These days the captive audience is dead. Learn how to craft content that will demand the attention of your ideal audience and keep them coming back for more.
Newspapers have provided a 20-year-long case study in the differences between online readers and readers of their print publications, but only now are they starting to analyze and cater to the different reading habits we take online. Dave Copeland, an award-winning journalist and writer, and a communications studies professor, is developing ways to more effectively use text to convey information on the Web. This session will offer a primer on how to craft writing for blog posts and Web pages that attract readers and help them take away your message.
After 4 years of tracking the mobile consumer, InsightExpress has a deep understanding of not only who they are but also where their behaviors are leading them in the mobile space. This presentation isn't about 75% of people doing something, it's about learning the story of the mobile consumer - past, present, and future. These insights will provide marketers with the information they need to develop their mobile strategies and execute successful campaigns. We'll also review the latest norms on the effectiveness of mobile advertising and what that means to brands and agencies.
Never before has a communication channel grew so rapidly and shifted consumer behavior so dramatically. Targeted audience location, time, and context trumps the demographic and psychographic profiles upon which many brands are accustomed to basing marketing plans. Furthermore, SMS/MMS, mobile email, mobile instant messaging, mobile web ("WAP" and HTML5), mobile apps, mobile games, mobile video, mobile social networking, etc. - each with its own nuance and best practices and all adding to a daunting planning process that many marketers are not prepared for. In order to prepare for this shift, many companies realize that an old concept - building capability through organizational learning - is the key to bridge the gap between traditional marketing models to the super-digital age of mobile. Listen in on a chat amongst 3 marketers from 3 very different global companies - all tasked with driving their organization's capability in mobile marketing and all sharing the same opportunities and challenges.
Key Takeaways
-Ideas on how to create a process of improving actions through better process and understanding
-Leverage correction and evolution achieve to highest order learning
-Expanding the organization’s mobile marketing capability is essential for long-term success
This session will teach attendees how to turn their blogs into a complete mobile experience by using new forms of web apps and software to tell their entire social story.
Mobile Apps are the next step in the evolution of Blogs and news sites. Blogs with Mobile Apps can reinforce the relationship with existing readers, and get new readers that would not otherwise be accessible. Apps provide specific advantages over a mobile web only strategy.
Expand your audience with mobile apps. Viktor Marohnic from ShoutEm and Dan Patterson from ABC Radio will share how today's technology enables you to turn your great content into a useful location based / real time mobile service, on an extremely low budget. Launching feature rich mobile apps has become as easy as launching a blog. What are the best practices, what does that mean for you? More work, more readers, more engagement? Recently we've worked with a few bloggers and took them to completely new dimension using location based technology and mobile apps. We will show you how we turned a food blogger into a location based service, and a local news blogger into a mobile community practically overnight.
