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New Media [clear filter]
Tuesday, May 24
 

9:00am EDT

365 Days to a Household Name: Leveraging Conversation Wherever it Happens

You found your passion. You figured out your blog and your brand. But do you know the statistics? The average blogger lingers in obscurity for anywhere from 3 to 5 years. What if you had in IN-DEPTH view into the strategies of the most successful bloggers? What if you could turn YOUR brand into a household name in a year? We know it’s possible because we’ve done it. We’ve turned our personal brands and BlogcastFM into what you might refer to as a “household names.” By leveraging every tool at our disposal,we’ve developed a powerful network of loyal supporters which helped them to build their own tribes at the same time. In this session I'll dissect the winning strategies YOU can use to to turn your brand into a household name in 365 days.


Speakers
avatar for Srinivas Rao

Srinivas Rao

Srinivas Rao is the author of The Skool of Life and the host-co/founder of BlogcastFM. In a less than a year BlogcastFM has grown rapidly in popularity reaching over 15,000 downloads per month


Tuesday May 24, 2011 9:00am - 10:00am EDT
Jacob Javits Center 1A10

10:15am EDT

Breaking the Bell Curve: Standing out in a Sea of Same

So much these days relies on being seen…and standing out. The key to forging a strong identity for you (or your business) lies in knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. But how do you do that? You know you’re special (or your organization is). But so is everyone else. How do you find your niche -- that which makes you, and whatever it is you do, different... and the all-important awesome? This interactive, lively, workshop-style session - - full of case studies and real-world examples -- will guide you through the process of answering these questions for you and your community, and put you on the path towards more authentic branding.


Speakers
avatar for Tamsen McMahon

Tamsen McMahon

Tamsen McMahon specializes in making change happen. She joined brand strategy firm Sametz Blackstone Associates after over 15 years in nonprofits, serving as the Director of Development Communications at Harvard Medical School, Director of Marketing & Communications at The Boston... Read More →


Tuesday May 24, 2011 10:15am - 11:15am EDT
Jacob Javits Center 1A10

2:30pm EDT

How to Grow Your Blog Now Via Social Media


To all those starting a brand new blog or those who've been blogging away for years, wouldn't you like to see your blog growth reach new heights? The right kind of Social Media integration boosts your blog growth like nothing else. I started my professional site over a year ago and have more business than I can handle and have been referring away the majority of people who come to me for design and social media strategy services. And it all came through growing my blog via Social Media


Speakers
avatar for Lori Randall Stradtman

Lori Randall Stradtman

Love to travel, hear people's stories, am often spotted at Sephora, and I'm dying to learn how to grill the perfect Brisket BBQ. I also design, speak professionally, and use my 8+ years experience in online community and social media to write for Social Media Examiner, Smart Brief... Read More →


Tuesday May 24, 2011 2:30pm - 3:30pm EDT
Jacob Javits Center 1A10
 
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