Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers. Truth is, understanding existing behavior and current mobile trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.
Mobile device serves as an alarm clock, data server and communication facilitator. This fireside chat will explore the mobile landscape and its overall impact on the user experience. It will also examine the nexus between mobile, social and location and its overall value to content consumers.
There is no doubt that the world of print will never quite be the same. However, by integrating print with channels such as mobile and social media, companies can increase the effectiveness of their printed materials. Find out how QR Codes can help marketers and educators make their printed materials interactive and reach the growing mobile audience.
Takeaways:
- Creation and Design Options for QR Codes
- Measuring and Integrating QR Codes into a multi-channel marketing campaign
- Case Studies and Best Practices: From QR Codes to mobile-optimized websites
The "small" screen offers an unprecedented opportunity for brands to connect with current and prospective customers to drive awareness and perceptions as well as generate leads and revenue. Companies successfully developing, executing and optimizing mobile marketing strategies share some common principles - they are calculated risk-takers, customer-centric, and ROI-focused but most of all - committed. Hear from a panel of some of the world's mega brands on how they have applied these principles along with a few of their lessons learned.
Key Takeaways
-Plan early! Assume your digital strategy includes mobile and tablet devices, and plan accordingly at the start of campaign planning.
-Do your homework and follow best practices and a strategy framework – allow audience insights to drive your tactic and technology decisions
-Commit to executing a truly mobile strategy including a great user experience
In 2010, comScore estimated that more than 45.5 million Americans owned a smartphone. That number has since grown to 65.8 million people as of January 2011. While many businesses have created mobile versions of their websites and/or optimized their existing sites for use on a mobile phone, small business owners lag behind. In an app-driven world, taking your small business marketing can be daunting. With quotes of $10,000 or more to create a custom app, small businesses often assume that mobile just isn’t feasible. There are plenty of ways to leverage mobile marketing for your small business mobile without a large investment. Through creating a mobile website, optimizing local search and using mobile ecommerce, there is often no need to create an app. Navin will take attendees through the basics of mobile marketing. He will look at how mobile lends itself to many different industries from restaurants to real estate to independent retailers. Small business owners will leave with executable strategies and tactics for taking their businesses mobile.
After 4 years of tracking the mobile consumer, InsightExpress has a deep understanding of not only who they are but also where their behaviors are leading them in the mobile space. This presentation isn't about 75% of people doing something, it's about learning the story of the mobile consumer - past, present, and future. These insights will provide marketers with the information they need to develop their mobile strategies and execute successful campaigns. We'll also review the latest norms on the effectiveness of mobile advertising and what that means to brands and agencies.
Never before has a communication channel grew so rapidly and shifted consumer behavior so dramatically. Targeted audience location, time, and context trumps the demographic and psychographic profiles upon which many brands are accustomed to basing marketing plans. Furthermore, SMS/MMS, mobile email, mobile instant messaging, mobile web ("WAP" and HTML5), mobile apps, mobile games, mobile video, mobile social networking, etc. - each with its own nuance and best practices and all adding to a daunting planning process that many marketers are not prepared for. In order to prepare for this shift, many companies realize that an old concept - building capability through organizational learning - is the key to bridge the gap between traditional marketing models to the super-digital age of mobile. Listen in on a chat amongst 3 marketers from 3 very different global companies - all tasked with driving their organization's capability in mobile marketing and all sharing the same opportunities and challenges.
Key Takeaways
-Ideas on how to create a process of improving actions through better process and understanding
-Leverage correction and evolution achieve to highest order learning
-Expanding the organization’s mobile marketing capability is essential for long-term success
This session will teach attendees how to turn their blogs into a complete mobile experience by using new forms of web apps and software to tell their entire social story.
Mobile Apps are the next step in the evolution of Blogs and news sites. Blogs with Mobile Apps can reinforce the relationship with existing readers, and get new readers that would not otherwise be accessible. Apps provide specific advantages over a mobile web only strategy.
Expand your audience with mobile apps. Viktor Marohnic from ShoutEm and Dan Patterson from ABC Radio will share how today's technology enables you to turn your great content into a useful location based / real time mobile service, on an extremely low budget. Launching feature rich mobile apps has become as easy as launching a blog. What are the best practices, what does that mean for you? More work, more readers, more engagement? Recently we've worked with a few bloggers and took them to completely new dimension using location based technology and mobile apps. We will show you how we turned a food blogger into a location based service, and a local news blogger into a mobile community practically overnight.
