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Tuesday, May 24
 

9:00am

How to Write For and Engage the 50+ Marketplace Online
Speakers
avatar for Eva Abreu

Eva Abreu

Eva Abreu is a speaker, writer, organizing coach and social media consultant. She teaches at OLLI-Rutgers Continuing Studies, writes a bi-weekly business column for the Home News Tribune, Courier News and myCentralJersey.com and is founder of NJSocialMedia.com. Eva holds a B.S. degree from Rutgers University, was a former technology manager with Credit Suisse First Boston and AT&T Solutions, is a community volunteer, wife, mom and... Read More →
avatar for Linda Sherman

Linda Sherman

International, multicultural marketing guru, Linda Sherman, brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. Linda built, search engine optimized and writes for Wordpress sites including BoomerTechTalk.com and ItsDifferent4Girls.com. Linda is a recognized social influencer. Executives familiar with Linda Sherman’s mastery of the big stage applaud her depth of knowledge... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A15

9:00am

Teaching Social Media When the Content is always changing

Create a proper syllabus for a social media course and by the time it is submitted, Facebook has added new features and there are 2 more group buying services. How are educators in top schools dealing with a constantly shifting landscape when teaching social media? How can we help students (and each other) keep up with this rapidly evolving field?

Speakers
avatar for Alex de Carvalho

Alex de Carvalho

Alex de Carvalho devel­ops communities and social networks. He is cur­rently running VoxMed, a world­wide com­mu­nity for physi­cians. He teaches a course on social media at the Uni­ver­sity of Miami, School of Com­mu­ni­ca­tions. Based in Miami, Florida, he runs The Startup Forum and Social Media Club events for South Florida new media pro­fes­sion­als. Alex obtained an MBA from... Read More →
avatar for Howard Greenstein

Howard Greenstein

Howard Greenstein is a Marketing Technology Strategy Consultant and President of the Harbrooke Group, which specializes in helping companies communicate with their customers and employees using the latest web technologies. Harbrooke clients have included Pearson Education, WE tv, New York Road Runners, and numerous start-ups and small businesses. He also teaches Social Media courses at NYU SCPS. He has been a blogger on Inc.’s... Read More →
avatar for Mo Krochmal

Mo Krochmal

Pioneering journalist and digital media educator. Taught at the Columbia Journalism School, where he holds a journalism master's degree with a concentration in new media ('95). The first digital journalism professor at Hofstra University. Original producer for NYTimes.com. Founder of NYCOSM, an innovative distance-education technology platform to offer innovative free learning via the Internet and mobile services. Co-Founder of... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A18

9:00am

Removing the Legalese from Contracts for Bloggers

When bloggers think of the legal aspects of their blog, they are often concerned with intellectual property, whether to create a separate business entity and making proper disclosures. There are many great resources available online about how to do these things and how to do them really well. There is a huge hole in the law that bloggers are missing - contract interpretation. This started simply when a friend asked me to look at an employment agreement for a writing position with a website. She was concerned about a minor provision and I was shrieking about what they expected in terms of assignment of intellectual property rights. I am here to translate legalese and teach bloggers what contracts really say and, more importantly, what they mean. Then, I can teach bloggers how to negotiate to protect themselves. Also, I can show them when the terms are so bad that it may be better to walk away. Bloggers will leave this session feeling confident that they can read and negotiate the terms and conditions of their contracts.

Speakers
avatar for Danielle Liss

Danielle Liss

Danielle Liss is the Chief Marketing Officer of FitFluential. She is a lawyer who regularly speaks about contract law for bloggers. Danielle's goal is to ensure that contracts are easy to understand through all of the legalese and to deliver a normally boring topic with a large dash of humor.

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A16

9:00am

Prepared for Mobile? QR Codes, Text and Apps...What Works & What Doesn't

Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers.  Truth is, understanding existing behavior and current mobile trends will define tomorrow's technology more than what is determined "possible" by developers and experts.  Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.

Speakers
avatar for Tim Hayden

Tim Hayden

Tim Hayden is a popular speaker and marketing advisor to brands and organizations, continuously studying communications behavior and the technologies that reshape it every day. Coining the term "Live+Mobile+Online", Tim is co-Founder and CMO at 44Doors, providing social and mobile engagement solutions to agencies and brands such as Fleishman-Hillard, Coca-Cola, Fujitsu, Jackson Family Wines and AT&T through proprietary technology and... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A17

9:00am

365 Days to a Household Name: Leveraging Conversation Wherever it Happens

You found your passion. You figured out your blog and your brand. But do you know the statistics? The average blogger lingers in obscurity for anywhere from 3 to 5 years. What if you had in IN-DEPTH view into the strategies of the most successful bloggers? What if you could turn YOUR brand into a household name in a year? We know it’s possible because we’ve done it. We’ve turned our personal brands and BlogcastFM into what you might refer to as a “household names.” By leveraging every tool at our disposal,we’ve developed a powerful network of loyal supporters which helped them to build their own tribes at the same time. In this session I'll dissect the winning strategies YOU can use to to turn your brand into a household name in 365 days.

Speakers
avatar for Srinivas Rao

Srinivas Rao

Srinivas Rao is the author of The Skool of Life and the host-co/founder of BlogcastFM. In a less than a year BlogcastFM has grown rapidly in popularity reaching over 15,000 downloads per month

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A10

9:00am

Balancing Books & Business

You’ve worked really hard at growing your business over the years, and you are beginning to gain some recognition for all of your hard work. You are being asked to speak at conferences, you are being sought out for interviews and panel participation - and then the day comes: a publisher approaches you to write a book in your area of expertise. It is an honor to be recognized for all your hard work and part of the reward is the fulfillment of a dream: to publish a book in your chosen industry, where you will be seen as a subject matter authority in your area of expertise, whether it’s tech or tamales. Authoring a book (or several books) is very time consuming, and balancing the task of authoring a book, staying within a publishers time line requirements while still maintaining and running your day to day business is requires skills of organization, prioritization, delegation and patience! Lisa Sabin-Wilson is the owner of a busy and successful web design and development company: E.Webscapes. While maintaining the day to day operations of her business, she is a regular public speaker at national conferences and she is the author of several books in her area of expertise, WordPress and web design. Since 2006, Lisa has written a total of 7 books for Wiley Publishing and, in this session, she shares her experiences in balancing books and business without completely losing her mind, business, family or friends.

Speakers
avatar for Lisa Sabin-Wilson

Lisa Sabin-Wilson

Lisa Sabin-Wilson: is the founder of E.Webscapes Design Studio, a blog and web site design and development company specializing in premium WordPress themes, made to order to your specifications. She has designed and developed over 1,000 personal and professional WordPress web sites. Lisa is the For Dummies brand (Wiley Pub) franchise author on all things WordPress; her bibliography includes: WordPress For Dummies, BuddyPress For... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A07

9:00am

Building Your Content Bubble

So you know you need to create content, but where do you start? You can start with identifying and building your content bubble. This will help you understand the value of becoming a resource, and not just a news bulletin of your own messaging. This exercise will also get you thinking about not only what kind of content you should be providing, but how that content will really connect with people.

 

Takeaways:

1) How to increase traction and readership to your content
2) How to effectively communicate with people through your content
3) How to build a solid content foundation that will continue to grow

Speakers
avatar for David Murray

David Murray

David serves as Director of Social Web Communications for re:group, an Ann Arbor-based integrated marketing and communications firm. He's the founder of Social Media Club Detroit, and serves as Co-chair for Detroit's FutureMidwest Technology Knowledge Conference. David also served on the leadership team for BrandCamp University and #140conf: Detroit. He's a member of Detroit's food blogging team, The Hungry Dudes, and was featured in... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A08

9:00am

Social Media Trends For Business

Making the most of social media trends in 2011
Now that you’ve established a presence on social media and mastered the basics, you want to make the most of your activities by staying current with this ever changing field. In this session, Dave Fleet will share his insights into key trends to expect in 2011. His presentation will help you learn how to build upon your existing relationships and communities by making strategic use of social media.

Speakers
avatar for Dave Fleet

Dave Fleet

Dave Fleet leads Edelman’s Digital practice in Toronto. Prior to joining Edelman, Dave developed and executed strategic and social media communications programs for some of North America’s largest organizations, and also worked for nearly five years within strategic communications in the public sector. His blog, davefleet.com, is dedicated to exploring the intersection of public relations, social media and marketing and he... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A12

9:00am

The Now Revolution

Speed kills. It also wins. Today, every customer is a reporter and every employee is potentially in marketing. The real-time Web has increased the pace of business to the point where we no longer have time for contemplation. Instead, you have to react to digital praise and punishment as it happens. 

To succeed in this real-time environment, you need to change your company - from the inside out - to meet the challenges of The NOW Revolution. 

In this dynamic session from social strategists and authors Jay Baer and Amber Naslund, you'll learn the key changes companies are making to succeed and thrive in a world where five minutes feels like an eternity. 

 

If you're an owner, manager, marketer, customer service guru, social media practitioner, or HR professional you'll tire out your hand taking notes during this presentation where you'll learn:

 

- The critical role of corporate culture in real-time business, and how to know if you've got it right

- Why decentralization is the future of social media

- How to make social media a skill, not a job

- Ways to use social media to boost your internal communication effectiveness

- The 3 levels of social media listening, and which is right for you

- The Humanization Highway and how to create the best social media response strategy

- How to combine listening and response to capitalize on the Opportunity Economy and create customers and raving fans

Chock full of examples and real-world stories, this session is ripped from the heart of the bestselling book The NOW Revolution. Jay Baer and Amber Naslund will show you the future of social business is a lot closer than you think. 

 

Speakers
avatar for Jay Baer

Jay Baer

Perform 2014 General Session & Breakout Speaker, Convince & Convert
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more. | | His second book, Youtility: Why Smart Marketing is About Help not... Read More →

Tuesday May 24, 2011 9:00am - 10:00am
Jacob Javits Center 1A06

10:15am

Naughty, Naughty Blogger: Legal Implications for Blogging


Many are under the impression that the presence of a keyboard and computer monitor offer bloggers and other purveyors of online content a Cloak of Invisibility for their online actions. Not so, my friends. It's imperative that bloggers understand what they are liable for (and the rules for libel), along with about 73 other legal implications that come along with being a blogger. Erika Napoletano, Head Redhead at RedheadWriting, through an entertaining yet educational stroll through online foibles and learn how to:

*Protect Yourself: There is always a way to say what you must...you just have to know how to do it.

 

*Keep it Clean: From attribution to copyright infringement, just because it's online doesn't mean you can use it.

*Not Turn Out Like These People: 10 people who wish they'd taken this session.

Speakers
avatar for Janet Cullum

Janet Cullum

Janet Cullum is a member of the Cooley LLP’s Litigation Group in the firm’s New York office, practicing in the area of intellectual property litigation. Named as one of The Best Lawyers in America for many years in IP & Technology Law, she has been listed in New York Magazine as one of ‘The New York Area's Best Lawyers.' From 2006 to present she has been named annually to the Super Lawyers list.
avatar for Erika Napoletano

Erika Napoletano

Erika Napoletano is the Head Redhead at RedheadWriting, a Denver-based online strategies consultancy. Simply said: she keeps companies from looking like assholes online. Named as one of Colorado’s top online personalities (much to the mainstream’s dismay) by The Denver Post, she’s also Entrepreneur Magazine’s newest columnist, launching in the June 2011 issue. Her client list quietly includes companies from the who’s who of Silicon... Read More →

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A16

10:15am

Social, Mobile, Location- The New Horizon

Mobile device serves as an alarm clock, data server and communication facilitator. This fireside chat will explore the mobile landscape and its overall impact on the user experience. It will also examine the nexus between mobile, social and location and its overall value to content consumers.

Speakers
avatar for Paul Cushman

Paul Cushman

Paul Cushman is the Senior Director of Mobile Sales Strategy and is responsible for the monetization strategy for all of Yahoo’s mobile products. Prior to Yahoo!, Paul held senior positions in 3 mobile start ups in the US, starting in 2001. Before coming to the US, Paul worked for McCann-Erickson Worldwide in Hong Kong, Saigon and Jakarta for 10 years and he began his career in London, working in sales promotion.
avatar for Mitch Spolan

Mitch Spolan

Mitch leads National Sales at LivingSocial, and is focused on growing relationships with top-tier brands, as well as creating new ways to leverage LivingSocial's marketing platform. Before joining LivingSocial's Executive team, Mitch served as VP of North American Field Sales at Yahoo!, and was responsible for all Fortune 500 advertising revenue, as well as multiple creative innovations for advertisers. Mitch holds a Bachelors in... Read More →

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A17

10:15am

Breaking the Bell Curve: Standing out in a Sea of Same

So much these days relies on being seen…and standing out. The key to forging a strong identity for you (or your business) lies in knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. But how do you do that? You know you’re special (or your organization is). But so is everyone else. How do you find your niche -- that which makes you, and whatever it is you do, different... and the all-important awesome? This interactive, lively, workshop-style session - - full of case studies and real-world examples -- will guide you through the process of answering these questions for you and your community, and put you on the path towards more authentic branding.

Speakers
avatar for Tamsen McMahon

Tamsen McMahon

Tamsen McMahon specializes in making change happen. She joined brand strategy firm Sametz Blackstone Associates after over 15 years in nonprofits, serving as the Director of Development Communications at Harvard Medical School, Director of Marketing & Communications at The Boston Conservatory, and Head of Exhibition Planning at the Peabody Essex Museum. She holds graduate degrees in Organizational Behavior and Arts Administration... Read More →

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A10

10:15am

How Blogging in Financial Services is Helping Investors Achieve More

Blogging in financial services is changing the way that investors gather information, seek financial advice, and make decisions to achieve their financial goals. This session looks at the evolving online financial services landscape and how blogging and social media are redefining the rules for investors, financial professionals, and financial services firms. Whether you are an individual investor, or someone working in the financial services industry, you can benefit from learning more about the trends and resources emerging in this space.

Speakers
avatar for Stephanie Sammons

Stephanie Sammons

Stephanie Sammons is Founder/CEO of Wired Advisor, a turnkey blogging and social media marketing platform for financial advisors and firms. Stephanie has extensive training and leadership experience in financial services marketing with over 16 years at global financial services firms. As CEO of Wired Advisor, she is empowering financial professionals to build online influence by engaging niche communities around their unique thought... Read More →

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A14

10:15am

What Publishers REALLY Think of Your Book Proposal

Every book starts with a proposal.  It's how you get the attention of an editor, and how an editor "sells" the book to others within an organization.  For prospective authors, how can you make your proposal stand out and make people take notice of your idea?  We've gathered representatives of the key stakeholders in any publishing organization to give you the straight skinny on what they're looking for from prospective authors.

* Understand how to write a proposal that will get noticed
* Learn about the inner workings of a publishing organization
* Discover what gets the attention of sales, marketing and editorial, and what is a big turn off

Speakers
avatar for Ellen Gerstein

Ellen Gerstein

Ellen Gerstein is the Director of Marketing at John Wiley & Sons. Her blog is Confessions of IT Girl (confessionsofanitgirl.com) and she tweets as @elleinthecity.

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A07

10:15am

A New Influence, Anyone Can Become A New Media Giant


Influence - a tricky topic that is definitely not new to marketing. From celebrity endorsements to modern blogger outreach, finding people who can help sway the consumer choice is a key toolset in advertising and public relations. What is new is the once gradual, and now rapid, shift in power from the few to the many, from the corporation to the consumer, and from the old media giants to the new media moms. New media influencers have the potential to wield an above average amount of influence today more than ever. A YouTube star or Twitter power-user can have an audience that is equal to a primetime TV show. Influence is all around us and businesses of all sizes can take small steps to find influencers relevant to them and leverage them for bigger marketing results. Agencies and consultants need to take note of this shift, as new media relations will be a major product for social media service providers moving forward.

Speakers
avatar for Jason Keath

Jason Keath

Jason Keath is the President of Social Fresh, a social media education company. Social Fresh executes social media conferences for marketers across the country, provides social media educational resources online at SocialFresh.com and manages the largest social media company directory at InvestInSocial.com. Additionally, Jason works as a social media speaker and analyst and lives in New York City

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A08

10:15am

Dominate Your Niche with Social SEO for Blogs


Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. This session will provide a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influences consumer information discovery, consumption and sharing. Whether you're frustrated with the performance of current blogging efforts or you're starting a new blog and want to maximize effectiveness, this session will deliver practical advice from the owner of one of the most popular marketing blogs on the internet.

Speakers
avatar for Lee Odden

Lee Odden

CEO, TopRank Online Marketing
Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching brand / community engagement. TopRank's expertise focuses on: content marketing, SEO, social media marketing, online PR, email marketing and... Read More →

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A12

10:15am

FAIL: Social Media Disasters, and What We Can Learn From Them

What can you do when your marketing and PR efforts get engulfed in fail? Two veteran social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.

Speakers
DG

David Griner

Social Editor, Adweek
SESSION: Want to get more mileage from social media for your best posts? Adweek social editor, veteran digital marketer and longtime Type-A regular David Griner will show you some of the tricks of the trade that are helping magazines like his reach record traffic through social sharing and irresistible headlines. | | SPEAKER: David's a Type-A Con veteran dating back to the first event. After eight years running digital content and... Read More →
DP

Dave Peck

I am the Director of Community for Meshin. I have been active in Social Media since 2004, profiled for my work social media and online community management on both CNBC and Current TV. My focus on viral and word of mouth (WOM) marketing, SEO and branding has allowed me to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley and Wells Fargo. As a Social Media Strategist, I have consulted and developed programs... Read More →

Tuesday May 24, 2011 10:15am - 11:15am
Jacob Javits Center 1A06

11:30am

Why an Authentic Voice Rings True

One of the main reasons  women love to blog and blogs written by women is because of the relatability factor. By focusing on the importance of blogging in an authentic voice (as in, real life by real women--not some glossy, slick version of what women should do, how they should look, etc.), audiences and advertisers will be able to connect in more meaningful ways.

Speakers
avatar for Jodi Beck

Jodi Beck

Josi Beck is President and CoFounder of Womensforum.com, one of the leading communities of women online with over 15 million monthly users. Jodi's Mom Talk blog has been one of Womensforum.com's most popular features for 10+ years and has became a voice for women dealing with infertility, balancing work/family, and maneuvering single-parenthood. Prior to Womensforum.com, Jodi was a reporter and poducer; she teaches graduate courses in... Read More →

Tuesday May 24, 2011 11:30am - 12:30pm
Jacob Javits Center 1A15

11:30am

Print + Mobile: Understanding QR Codes

There is no doubt that the world of print will never quite be the same. However, by integrating print with channels such as mobile and social media, companies can increase the effectiveness of their printed materials.  Find out how QR Codes can help marketers and educators make their printed materials interactive and reach the growing mobile audience.

 Takeaways:

 - Creation and Design Options for QR Codes

 - Measuring and Integrating QR Codes into a multi-channel marketing campaign

 - Case Studies and Best Practices: From QR Codes to mobile-optimized websites

Speakers
avatar for Jason Pinto

Jason Pinto

I work at as the CMO at interlinkONE. We primarily provide software to help companies with their multi-channel campaigns: mobile, print, email, web, social media, and more. I actually started working here 11+ years ago as a developer/programmer! But over time, I slowly transitioned into working on our marketing efforts full-time (almost). Also, I love music.

Tuesday May 24, 2011 11:30am - 12:30pm
Jacob Javits Center 1A17

11:30am

Rapid Fire Case Study Panel: Financial Services Organizations


In this case study panel, you will hear from Jamie Punishill--Thomson Reuters, Michel Savoie--RBC and Zena Weist--H&R Block as they discuss their successes, challenges and advice around the work they've done with the financial services brands they represent.

Speakers
avatar for Doug Haslam

Doug Haslam

Strategist with Voce Communications, a Porter Novelli Company, providing social media consulting and development work with brands like Monster.com, Nokia and CVS Caremark. Two decades of radio, PR, marketing and social media experience and cyclist vs cancer
avatar for Jamie Punishill

Jamie Punishill

Jaime Punishill is the global head of wealth online at Thomson Reuters. In this capacity, he oversees the products and services that provide more than 500 wealth management firms with Thomson Reuters content for digital redistribution to their customers. Previously, Jaime was the head of digital strategy & social media for Citibank, where he led the company’s efforts to become the first “social bank” and one of the... Read More →
avatar for Michel Savoie

Michel Savoie

Michel Savoie is Manager of Client Strategy at RBC Royal Bank, Canada's largest bank. His areas of responsibility include Gen Y and Social Media strategies, where he works to bring social media initiatives to market, based on a strong foundation of governance and risk management.
avatar for Zena Weist

Zena Weist

Zena Weist is the Director of Social Media with H&R Block. She leads an award winning social media team who has received national acclaim for integrated online marketing communication programs. In April, Time Magazine selected H&R Block's corporate Twitter account as one of their Best 140 Twitter Feeds.

Tuesday May 24, 2011 11:30am - 12:30pm
Jacob Javits Center 1A08

11:30am

Rapid Fire Case Study Panel: Small Businesses


In this case study panel, you will hear from Mari Luangrath--Foiled Cupcakes, Rob Vitrano--Naked Pizza and Jacob McKean--Stone Brewing as they discuss their successes, challenges and advice around the work they've done with the small businesses they've built or represent. (moderated by Deirdre Breakenridge).

Speakers
avatar for Deirdre Breakenridge

Deirdre Breakenridge

I'm an an author and the President of Mango! As a 20 + year veteran in PR & marketing, I've authored four Financial Times books including, “Putting the Public Back in Public Relations” and “PR 2.0.” I speak nationally and internationally on PR and social media. I blog at PR 2.0 strategies and I'm a co-founder of #PRStudChat, a twitter chat with students and PR pros.
avatar for Brian Layman

Brian Layman

Brian Layman is an independent web development consultant. He specializes in custom website solutions and managed WordPress hosting eHermitsInc.com. As a featured WordPress Developer in “WordPress for Dummies (2nd edition)” by Lisa Sabin-Wilson, Brian has been able to assist clients such as b5media, Borland International, Rhett and Link Inc. and Darren “Problogger” Rowse in delivering custom website solutions. He hosts the monthly North... Read More →
avatar for Mari  Luangrath

Mari Luangrath

Mari Luangrath is currently growing her third entrepreneurial venture, Foiled Cupcakes, Chicago’s only online order and personal delivery cupcake company. Starting the gourmet business with her own capital and using social media marketing as her only form of advertising, Mari has proven her expertise in relationship building using online networks and word-of-mouth marketing: Foiled Cupcakes has surpassed initial first year revenue... Read More →
avatar for Jacob McKean

Jacob McKean

Jacob McKean is the Communications Specialist for Stone Brewing Co. Jacob grew up in Los Angeles and studied History & Anthropology at Columbia University in New York. He has worked as a freelance writer in Pittsburgh, an elementary school teacher in New Orleans, a book vendor in New York City, and a bon vivant in Mexico. He is the honey badger of the social media world.

Tuesday May 24, 2011 11:30am - 12:30pm
Jacob Javits Center 1A12

11:30am

So You Want to Hire a Community Manager....

Finding the right person to build, nurture and grow your community can be a challenge. Depending on the type of community and your goals, the necessary skills can vary widely. This panel of community strategists and practitioners will share their experiences and uncover strategies for hiring the right community manager for your community.

Speakers
avatar for Jim Storer

Jim Storer

Jim Storer (@jimstorer) is an experienced community builder and social business strategist. He's the co-founder of The Community Roundtable, a peer network for community managers and social business strategists. Learn more about TheCR Network and community management best practices by downloading our 2011 State of Community Management Report: http://community-roundtable.com/socm-2011/
avatar for Lauren Vargas

Lauren Vargas

Lauren Vargas, symbolic analyst, is based in Boston, Massachusetts. Lauren is a multi-faceted communications professional with ten years of experience in community relations, internal and external corporate communications, and government affairs. She assists organizations with building sound objectives and strategies for listening and measurement, and helps them engage with the communities they serve by fostering authentic relationships... Read More →

Tuesday May 24, 2011 11:30am - 12:30pm
Jacob Javits Center 1A06

2:30pm

Zero to One Million

Do you want to know how you can take a brand new blog from zero to 1 million page views a month in under 10 months?  That's exactly what I did with FroKnowsPhoto.com by delivering high quality video content that was fun and informative.  To me there are a few very important key steps to follow.

Speakers
JP

Jared Polin

Jared Polin AKA the FRO behind FroKnowsPhoto.com has taken his Photography blog from zero to 1 million page views a month in 10 months. FroKnowsPhoto is a fun and informative web site that teaches all skill levels of photographers to become better.

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A15

2:30pm

Big Brands on Small Screens

The "small" screen offers an unprecedented opportunity for brands to connect with current and prospective customers to drive awareness and perceptions as well as generate leads and revenue.  Companies successfully developing, executing and optimizing mobile marketing strategies share some common principles - they are calculated risk-takers, customer-centric, and ROI-focused but most of all - committed. Hear from a panel of some of the world's mega brands on how they have applied these principles along with a few of their lessons learned.

 Key Takeaways

-Plan early! Assume your digital strategy includes mobile and tablet devices, and plan accordingly at the start of campaign planning.

-Do your homework and follow best practices and a strategy framework – allow audience insights to drive your tactic and technology decisions

-Commit to executing a truly mobile strategy including a great user experience

Speakers
GC

Grace Clack

I am a Senior Global Media Manager working on the Windows Phone advertising campaign at Microsoft, with planning experience across media, categories and countries.
avatar for Barbara Williams

Barbara Williams

Barbara is Microsoft's Mobile Marketing Global Practice Leader, building mobile marcom capability across 6,500 marketers globally. Barbara’s experience includes mobile and digital marketing, brand management, and agency account management across a broad range of B2C and B2B products, audiences, and clients. She holds a B.A. in Mass Media Arts and a M.B.A. in Marketing. She was selected as a 2011 Mobile Marketing Women to Watch and as... Read More →

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A17

2:30pm

How to Grow Your Blog Now Via Social Media


To all those starting a brand new blog or those who've been blogging away for years, wouldn't you like to see your blog growth reach new heights? The right kind of Social Media integration boosts your blog growth like nothing else. I started my professional site over a year ago and have more business than I can handle and have been referring away the majority of people who come to me for design and social media strategy services. And it all came through growing my blog via Social Media

Speakers
avatar for Lori Randall Stradtman

Lori Randall Stradtman

Love to travel, hear people's stories, am often spotted at Sephora, and I'm dying to learn how to grill the perfect Brisket BBQ. I also design, speak professionally, and use my 8+ years experience in online community and social media to write for Social Media Examiner, Smart Brief, and Enterprise Efficiency. My company [Social Media Design] works with clients across North America, the UK, and Australia.

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A10

2:30pm

Facebook Analytics – How to Know if You Reach Your Goals


Wondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.

Speakers
avatar for Christopher Penn

Christopher Penn

My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for... Read More →

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A08

2:30pm

Marketing to the The "Untouchables"

Kids under 13 are online and exposed to your brand and products. Regulations (rightly so) around marketing to them are extraordinarily strict, and big fines for breaching FTC regulations are regularly handed out. But that still doesn't change the fact that they are learning about you, your messages and your brand online. How should you be thinking about this cohort of extremely web-savvy kids, and what are the ways, well within the official, and just plain ethical, guidelines that you can design an experience that will ultimately turn them into major brand fans once they are free of restrictions and able to engage with you in the open? We'll talk about opportunities to enchant, engage and grow your relationship with a generation that would spend all day on Lego.com if you let them.

Speakers
avatar for Maggie Fox

Maggie Fox

Maggie Fox is founder and CEO of Social Media Group, a leading independent social media agency established in 2006. The SMG team counts Ford Motor Company, Norwegian Cruise Line, SAP, 3M, Thomson Reuters and one of the world's "big three" banks among their clients. Maggie is frequently asked to speak to the media and conference audiences about web 2.0.

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A06

2:30pm

Using Social Media Marketing to Drive Acquisition

With social media marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from social mediums such as Blogging, Facebook and Twitter.  Join Chris Baggott as he explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.


Speakers
avatar for Chris Baggot

Chris Baggot

In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter | McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national | email service provider. In 2007, he left ExactTarget to co-found Compendium, a content marketing | hub that simplifies the creation of search-friendly content so marketers can generate higher-quality | leads and close more new business online. Two... Read More →

Tuesday May 24, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A12

3:45pm

The New About Me: Who Taught You How to Write Your Bio?

Everybody has Credentials. What you need to share is more Character. Forget, the buzzword sleaze around personal branding, we’re going to discuss how to bring your unique personality to the surface through more storytelling. Yes, we all have a bigger and epic story to tell. And it’s the story everybody’s waiting to hear.

Speakers
avatar for Michael Margolis

Michael Margolis

As the son of an inventor and artist, Michael explores the role of storytelling in the change-making process. His work and ideas have been featured in Brandweek, Fast Company, and Storytelling Magazine. Recently, Michael produced the Reinvention Summit: a 2-week virtual conference on the future of storytelling. Michael is the author of Believe Me: A Storytelling Manifesto for Change-Makers and Innovators. Michael is also left handed... Read More →

Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A15

3:45pm

Mobile Marketing 101 for Small Business

In 2010, comScore estimated that more than 45.5 million Americans owned a smartphone. That number has since grown to 65.8 million people as of January 2011. While many businesses have created mobile versions of their websites and/or optimized their existing sites for use on a mobile phone, small business owners lag behind. In an app-driven world, taking your small business marketing can be daunting. With quotes of $10,000 or more to create a custom app, small businesses often assume that mobile just isn’t feasible. There are plenty of ways to leverage mobile marketing for your small business mobile without a large investment. Through creating a mobile website, optimizing local search and using mobile ecommerce, there is often no need to create an app. Navin will take attendees through the basics of mobile marketing. He will look at how mobile lends itself to many different industries from restaurants to real estate to independent retailers. Small business owners will leave with executable strategies and tactics for taking their businesses mobile.

Speakers
avatar for Navin Ganeshan

Navin Ganeshan

In his role leading new product development and strategic-investments for Network Solutions, Navin works to understand trends and technology that are transforming small business marketing. Over a diverse career, he has endured the joys and pains of founding technology startups, relished the thrill of taking new products to market and honed a deep appreciation for analytics. Currently, he shapes NetSol’s strategies for local/social... Read More →

Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A17

3:45pm

SXSW4Japan: A Case Study in Real Time, Iterative Development, Crisis Response, Crowd Sourcing and Social Good.

Rob Wu and Leigh Durst, Co-curators of SXSWCares / SXSW4Japan join Esteban Contreras from Samsung in a panel moderated by Chris Noble.  This panel will explore the grassroots SXSWCares / SXSW4Japan campaign that dominated SXSW in March of 2011.  Find out how a renegade group of authors, consultants, and artists banded together to raise over $100k in online donations and hundreds-of-thousands in text donations for Japan Tsunami in a matter of days.  Learn how the team rallied -- online and offline --  to establish a comprehensive digital footprint, conduct real-world outreach and how the movement spread to result in a 12 hour telethon, the mobilization of an entire city and a 47 song music album in a matter of weeks.

Speakers
avatar for Esteban Contreras

Esteban Contreras

I'm the Social Media Manager for Samsung USA. I blog and podcast at www.socialnerdia.com. I like soccer and steak.
avatar for Leigh Durst

Leigh Durst

Leigh is a 19 year veteran in business strategy, operations, customer management, e-commerce and digital media. She helps Fortune 100, startups, non-profits, public sector and SMB clients understand business shift and strategically extend their businesses using new technologies. She is an internationally recognized author, speaker and teacher who serves as a champion for great customer experience, and an enemy of silos, hype and the... Read More →
avatar for Chris Noble

Chris Noble

A technology start-up veteran of over 15 years, Chris currently serves as the CEO of Causemedia Group, an engagement marketing company which has run over 700 campaigns and raised more than $45 million for charity by bringing brands, celebrities, and nonprofits together. Recent work includes campaigns for Pepsi, Electrolux, eBay, UNICEF, and more. The Company’s Twitchange campaign, a celeb-fueled social media campaign featuring... Read More →
avatar for Rob Wu

Rob Wu

Rob is a Founder at CauseVox, a fundraising platform for the non-profit non-techie to design their own campaigns. Prior to CauseVox, he specialized in management consulting for government agencies and non-profits. Rob is also a certified beancounter (CPA) and on leadership with Synergy Ministries (a non-profit consultancy).

Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A14

3:45pm

Feel the LOVE: Managing Online Reputation for your Business

You’ve already created a step-by-step plan for how to deal with crisis mitigation online for your business. You comment on blogs, respond to Twitter and update your Facebook profile with information on the current state of the crisis. Although you’ve taken these measures, how do you ensure your online sentiment doesn’t plummet into negativity?

Speakers
avatar for Shashi Bellamkonda

Shashi Bellamkonda

As Director of Social Media and Public Relations at Network Solutions, Shashi Bellamkonda, the “Social Media Swami” is responsible for implementing and executing strategies for all social media initiatives, reputation management, small business outreach, brand development and evangelism, winning two SNCR awards for the team’s efforts. The Swami, one of Washingtonian’s Top 100 Tech Titans, is a self-described... Read More →

Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A06

3:45pm

Rapdi Fire Case Study Panel: Retail Organizations

his case study panel, you will hear from Gabby Nelson--Select Comfort, Jessica Berlin--American Eagle and Deirdre Mize--Hallmark as they discuss their successes, challenges and advice around the work they've done with the brands they represent (moderated by Justin Goldsborough).

Speakers
avatar for Jess Berlin

Jess Berlin

Jessica is the Social Media Manager for American Eagle Outfitters working on the social strategy and execution for the three brands of AEO - American Eagle, Aerie and 77kids. Previously, she was the Social Media Manager for Cirque du Soleil.
avatar for Justin Goldsborough

Justin Goldsborough

Justin works at Fleishman-Hillard Kansas City where he focuses on IMC and social media strategy. Before that, he managed Sprint's employee social network, Sprint Space, and led customer outreach efforts via Twitter. Justin is a huge Bon Jovi fan and once won third place in a karaoke contest at Chicago’s John Barleycorn’s with a rousing rendition of Livin’ on a Prayer. He’s also a diehard Kansas City Royals fan, so go... Read More →
avatar for Deirdre Mize

Deirdre Mize

I'm an old school journalist with a new media passion and a job at Hallmark that for 14 years has let me do a lot of both. In my current role as a national campaign manager I strategically develop and oversee national PR campaigns. Which means I work with everyone from "The Today Show" to Mommy Bloggers and a whole lot of others in between who constantly keep me in check and on my toes.
avatar for Gabby Nelson

Gabby Nelson

Gabby Nelson is the director of communications for Select Comfort, makers of the Sleep Number bed. Nelson’s primary role is to create valuable relationships with shareholders, employees, potential employees, customers and consumers. As such, Nelson oversees financial communications, CSR, issues management, employee communications, brand & product public relations, and social-influence marketing. Nelson received her BA in... Read More →

Tuesday May 24, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A08

5:00pm

Keynote: Social Media Game Changers

Social Media has become a critical driver of business in more than just the marketing and PR departments. Social media is changing the roles and rules for sales, customer service, product development, and more. It's propelling leading companies and radically changing the face of entire industries.  What are the important realizations both new and old media companies need to understand to enable themselves to compete in this brave new always on 24/7 media world? Do customers really control your brand image more than you do? How can you effect change within your organization to keep up with this media revolution, even when it isn’t seen as your role within the company to do so? In this power-packed program you'll discover how the tools used by social media leaders can enable you to more than just tweet, or check in. From fueling organizational change to creating new means of discovery, you'll learn about the transformative powers of amplified communication.

Tuesday May 24, 2011 5:00pm - 6:00pm
Special Events Room
 
Wednesday, May 25
 

9:00am

How To Use Humor To Stand Out In Any Niche


In the vast sea of information on the web, those that can effectively stand out from the pack will reap the biggest rewards - and it's no secret that humorous content spreads easily far & wide. But how do you get that attention? How do you draw in new eyeballs and develop an emotional bond to create raving fans? Make them laugh. You'll find out exactly how anyone (even you!) can use personal life experiences to get a chuckle and increase your reach regardless of how small, how plain, how "boring" you might think your niche is. There's potential humor in everything!

Speakers
avatar for Jordan Cooper

Jordan Cooper

A professional stand-up comedian for 15 years, Jordan Cooper has toured at comedy clubs and colleges across the country. As the co-founder of the Underground Comedy College, for the past 3 years he teaches classes in stand-up, improv and sketch comedy writing to aspiring creative performers. Jordan currently earns income running several niche websites, producing online multimedia and provides web design & content marketing consulting to... Read More →

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A10

9:00am

How to Make Real Money From Your Blog

It happens -- real blogs, real bloggers, real money. But HOW? How are bloggers turning their online space into a significant income stream? In this panel, we will cover:

  • Different blog revenue models/streams and their pros and cons.
    • Affiliates
    • Integrated  Advertising Campaigns
    • Sponsorships/Spokespersons
    • Ad Networks
    • Private Ad Sales
    • Sponsored Posts
    • eProducts
    • freelancing
    • consulting
    • community building
  • How to create compelling pitches, proposals and packages – getting into the details of integrated campaigns and sponsorships
  • How to impress companies and clients and get them coming back for more
  • Setting rates – determining what and whom you should charge

How to keep your integrity – and your readers – while you earn a living

Speakers
avatar for Janice Croze

Janice Croze

Janice Croze and her identical twin, Susan Carraretto, began working online in 2003, developing two successful ecommerce stores and starting 5 Minutes for Mom in the beginning of 2006. 5 Minutes for Mom has been ranked as the Top Family Blog (Technorati) and 2nd Top Parenting Blog (Technorati and Wall Street Journal), along with being recognized on numerous lists of top blogs such as Babble.com’s top 50 Facebook Fan Pages for... Read More →
avatar for Jennifer James

Jennifer James

Jennifer James is the creator of the Mom Bloggers Club, one of the largest social networks for moms who blog at over 13,000 registered users and is the founder of Mom Blog magazine, the daily online magazine that chronicles the business of mom blogging. Jennifer has been mentioned in Brandweek, BabyTalk magazine, and the Yorkshire Post(UK) and on CNN.com, AOL’s Wallet Pop, and NPR’s All Things Considered.
avatar for Heather Solos

Heather Solos

Community Manager, Home-Ec101.com / FeedBlitz
Heather Solos is the Community Manager of FeedBlitz, the founder of Home-Ec 101, and speaker (obviously?). Heather is a self-professed lover of all forms of geekery and is happiest debating Android v. iOS over beer and nachos at the nerd table.

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A14

9:00am

No Longer in the Closet: Choosing a Hosting Company

Choosing where to host your website seems like a simple choice when you can get unlimited everything from dozens of hosts $2.95 a month, but you may quickly find that not every hosting company is equal. This session will discuss the types of hosting that are available and empower you to make intelligent choices when deciding where to host your site.

Speakers
avatar for Brian Layman

Brian Layman

Brian Layman is an independent web development consultant. He specializes in custom website solutions and managed WordPress hosting eHermitsInc.com. As a featured WordPress Developer in “WordPress for Dummies (2nd edition)” by Lisa Sabin-Wilson, Brian has been able to assist clients such as b5media, Borland International, Rhett and Link Inc. and Darren “Problogger” Rowse in delivering custom website solutions. He hosts the monthly North... Read More →

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A16

9:00am

The Social Habit

This session will present new, unreleased data for 2011 on America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.

1. Attendees will be the first to learn new data on social networking, location-based services and mobile behaviors from one of America's most credible national research series.

2. Attendees will also learn how the changes in mainstream adoption and usage of social media are going to impact the future of content creation and distribution, and will be presented with a number of actionable recommendations.

3. Particular attention will be paid to mobile social usage, and attendees will leave with specific strategies to take advantage of mobile social behaviors from one of the leading analysts in consumer research.

Speakers
avatar for Tom Webster

Tom Webster

Tom Webster is VP of Strategy for Edison Research, sole provider of U.S. Election exit polling data for all major news networks. Webster has 20 years of experience in research, specializing in consumer behavior and the adoption of new technology. He is principal author of several widely-cited research studies, including Twitter Usage In America and The Social Habit, and is co-author of the Edison/Arbitron Internet & Multimedia Research... Read More →

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A06

9:00am

Why CEOs Should Love Open Employee Access to Social Media

Globally, about 60% of companies block employee access to social media. The rationale for preventing employees from getting to Facebook, YouTube and other social sites is based on fear, uncertainty and doubt. The reasons for blocking don't stand up to scrutiny, but even more important, keeping employees from accessing social media denies the company the massive benefits they could accrue from tapping ethically and authentically into employees' social graphs. This session debunks the myths and shows the path to mining gold from the online communities employees bring with them to work.

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A12

9:00am

The Business of Digital Broadcasting

It looks like fun and some make it look easy.  It is, however real business with real money and real results.  David Prager from Revision 3 (one of the original co-founders) will share his insights and experiences on the business behind Digital Broadcasting with real life examples from what Revision 3 has done and is doing today.

Speakers
avatar for David Prager

David Prager

Technology aficionado, journalist, entrepreneur, transplant San Franciscan. I worked at TechTV, co-founded Revision3, and love the privileged opportunity to help pioneer the new media landscape.

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A15

9:00am

How to Dominate Google & Bing With Your Blog

In the increasingly competitive world of search engine optimization, a blog should be your weapon of choice. In this fast-paced presentation you'll learn how to research your best keyword phrases, optimize your blog for the search engines, and create content that lands you on the first page of the search engines every time.

Speakers
avatar for Rich Brooks

Rich Brooks

The Agents of Change Digital Marketing Conference
Prez of flyte new media, a Web design and Internet marketing company. Enjoy killing zombies and long walks on the beach. Fast Company Expert Blogger, fwiw.

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A07

9:00am

Offline Networking for Bloggers


Online networking is critical in today’s business world and job market, but offline networking is just as crucial! For many bloggers, it’s tough to make that transition, especially when your blog is your business and it's virtual. This is going to be one session you can't afford to miss! In this session, we will cover: * The importance of taking your online networking efforts offline * How to develop a local entourage and raving fans * Strategies to attract referrals to your business or blog like a magnet * How to effortlessly position yourself as a valued resource and make yourself indispensable * How to overcome a fear of networking events and ways to get excited about them * Goal-setting and becoming an asset instead of just a participant * What do respond when people ask "what you do" * Ways to network on behalf of your blog in face to face settings * 7 things that impact how others perceive you * Ways to make sure you stand out for all the RIGHT reasons * Strategies to build social proof in the local business community * and more!

Speakers
avatar for Taryn Pisaneschi

Taryn Pisaneschi

How to grow your tribe, brand and business through strategic and productive relationships ... Oh yes, and snowboarding! :)

Wednesday May 25, 2011 9:00am - 10:00am
Jacob Javits Center 1A18

10:15am

How to Turn Your Blogging Passion into a 6 Figure Business with Webinars


Most bloggers are looking for ways to monetize their blog. This presentation will cover my 10 step system for running an effective webinar that builds your list, increases sales, and turn your blog content into a profitable 6 figure business.

Speakers
avatar for Lewis Howes

Lewis Howes

Former pro athlete, 2 sport All-American & current world record holder in football. Angel investor. Author of 2 LinkedIn books, lover of webinars, and a dirty techno and salsa dancer :)

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A14

10:15am

The Future of Blog Platforms
Speakers
avatar for Sachin Agarwal

Sachin Agarwal

As a product designer, Sachin draws inspiration from Apple, Audi, and Amazon. At Posterous he drives the company’s vision, strategy and growth. Sachin worked on Final Cut Pro at Apple for 6 years before starting Posterous to make it easier to share pictures, videos and stories with others. On Posterous, posting is most often done by sending an email to post@posterous.com – making it the simplest sharing platform of them all.
avatar for Chang Kim

Chang Kim

Product Manager for Blogger at Google
avatar for Aliza Sherman

Aliza Sherman

Human. Author. Speaker. Social Mobile @Mediaegg; Blog: @WebWorkerDaily @Mashable; Next Book: Crowdsourcing; Founder: Cybergrrl, Webgrrls; Co-Own: @Conversify
avatar for Evan Solomon

Evan Solomon

I try to make WordPress better with words, data and code.

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A16

10:15am

Leads, Subscribers, and Sales: Bringing Action to Business Blogs

Many businesses create blogs with little thought, planning, or thought to how their content will drive business results. Blogging is often much more difficult than using platforms like Twitter and Facebook, but can still produce big business wins with the right planning and resources. Join this expert business blogging panel to discuss how to get the best traffic to your business blog and how, once you have them on the blog, you can funnel that traffic to the right calls to action.

Speakers
avatar for Paula Berg

Paula Berg

Paula Berg is the Digital Media Leader at Linhart PR in Denver, CO, where she specializes in social media strategy, integration and crisis management. Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, developing the airlines’ now acclaimed social media strategy. Under her leadership, the airlines’ blog, “Nuts About Southwest,” was... Read More →
avatar for Kip Bodnar

Kip Bodnar

Kipp Bodnar is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He is a member of HubSpot's content marketing team -- the group of marketers that uses social media, content and search engine optimization to get HubSpot found by prospective customers. Prior to HubSpot, Kipp was Social Media Marketing Manager at Howard, Merrell & Partners.
avatar for Tom Martin

Tom Martin

Tom is frequent speaker, an active blogger at HelpMyBrand.com, a regular contributor to Ad Age's Small Agency Diary, the creator of Talking With Tom, a weekly video blog featuring interviews with 52 digital thought leaders, and the founder of Converse Digital, a social media marketing and content creation firm based in New Orleans, LA.

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A08

10:15am

The No B.S Guide to Blogs and Brands


Every blogger interested in building a money-making website is interested in getting big brands and advertisers involved in their product. Big brands are often interested in reaching emerging audiences found on niche blogs and online communities. But there often exists hurdles that get in the way of the two parties meeting in a mutually beneficial relationship. This talk will take a hard look at bad blogger behavior that has led many brands to lose trust and faith in blogs as reliable sponsorship outlets, why the bad behavior evolved and what you can do about it as a blogger and as brand. We'll cut the b.s for bloggers and give you real information and strategies to help build relationships with brands. Well cut the b.s for brands and tell you when and how to cut ties with misbehaving bloggers.

Speakers
avatar for Jason Falls

Jason Falls

I'm a social media marketing educator, speaker and writer. I'm passionate about my kids and wife ... and cheeseburgers.

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A06

10:15am

The Marketing Over Coffee Story

Marketing Over Coffee is more than just a top rated marketing podcast.  It is a standard in the industry and one (of many) launching points for co-host Christopher Penn.  Join Chris as he shares both the origin and history of Marketing Over Coffee as well as explains how he leverages this free Podcast in the other aspects of his professional life.

Speakers
avatar for Christopher Penn

Christopher Penn

My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for... Read More →

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A12

10:15am

Internet Video On The Television - The Set Top Box Panel

Netflix has more subscribers than Comcast.  People are watching more and more Internet video on their televisions.  When DVD players are connected, gaming platforms stream Hulu and set top boxes are reporting sales in the millions of units, this trend needs to be examined.  In this panel you'll meet a key player in the set top space, a producer who has benefited from it and someone who sees it as part of their future.  Learn the whats, hows and whys of the exciting trend.

Speakers
avatar for Jamie Davis

Jamie Davis

Jamie Davis, RN, EMT-P, B.A., A.S., is a nationally recognized health care educator. As a media producer, he has been recognized for the MedicCast Podcast, a weekly program for emergency medical providers and the Nursing Show, a similar program for nurses and nursing students. Creator and managing director of the ProMed Network, Jamie has collected the best independent health care focused online radio and TV shows in one place with over 45... Read More →
avatar for Mike Rotman

Mike Rotman

@mikerotman Mike Rotman is an Emmy Nominatedcomedy  television writer for his work on Politically Incorrect with Bill Maher. He has  produced 100s of hours of television over his career including; The Simple Life, Strip Poker, South Park and Nanny 911. Recently, Mike has put his television career on hold to build the multi-camera live HD network Streamin' Garage (@StreaminGarage) which currently has over 4 million live views for... Read More →

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A15

10:15am

Building a Successful Online Community

Topic will cover different methods of building, growing, and managing an online community, regardless if it's free or has a pay wall. Many successful communities are built on facebook, twitter, and websites using software or plugins, and this will cover the basics of those methods. I will also cover important things to remember when deciding to launch a community, including time investment, hiring or having moderators, editorial calendars, and reasons why having a healthy, active community can boost other areas of a blog business.

Speakers
avatar for Lara Kulpa

Lara Kulpa

Lara Kulpa is Community Manager of ProBlogger.com, a private membership community connected to Darren Rowse's popular ProBlogger.net. She is also assistant editor at TwiTip.com, a blog focused on Twitter tips, and consults with clients about building and growing their businesses both online and off through her company, Ginkgo Consulting. Twitter handle: @larakulpa Ginkgo Consulting http://www.ginkgoconsulting.com Lara Kulpa... Read More →

Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A18

10:15am

Funny or Die (Or Die) - On Not Being YouTube

Funny or Die made a funny decision ... they decided to NOT put their videos on YouTube.  Instead of placing their content on the popular video destination, they are trying to make FOD a destination of it's own.  Join Patrick Starzan for an examination of why they did just that, if is has been successful and what the future holds for someone gutsy enough to not be on YouTube.

Speakers
Wednesday May 25, 2011 10:15am - 11:15am
Jacob Javits Center 1A17

11:30am

Hate Gone Viral

Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point. Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech. What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.

Speakers
avatar for Brian Cuban

Brian Cuban

Brian is Dallas attorney and speaker in the areas of the 1st Amendment, hate speech on the internet and medical marijuana He writes extensively on these subjects and others on his widely read blog, The Cuban Revolution. He has been invited to speak at colleges and universities on these subjects. Brian made international headlines when he took on social media giant Facebook with regards to hate speech on their site. He has appeared on... Read More →

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A10

11:30am

Converting Approachability into Profitability

How much money is your blog losing because it's not approachable? Scott Ginsberg will teach you how to make your blog friendlier, more engaging and more profitable.

Speakers
avatar for Scott Ginsberg

Scott Ginsberg

Scott Ginsberg is the World Record Holder of Wearing Nametags. He's the author of twelve books, an award-winning blogger, independent publisher, commissioned artist, professional speaker and creator of NametagTV.com. He specializes in approachability, identity and execution.

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A14

11:30am

The Ultimate WordPress Experience

With WordPress dominating the blogging scene (over 10% of the world's websites are now run on WordPress!) it's easy to get lost in the aspects of running and setting up a killer blog. There are hundreds, if not thousands, of plugins, hacks, themes, tips, tricks, and other ideas that can get you bogged down and not doing the most important thing: creating content. Mitch Canter has been helping people learn WordPress for over 5 years, and has a selection of plugins, tips, and tutorials to help even the most blogophobic newcomer jump in and get the most out of their WordPress site. So bring your laptops, iPads, or write on your arms because you'll want to take notes. Bring questions, and Mitch will have answers.

Speakers
avatar for Mitch Canter

Mitch Canter

Mitch Canter is a WordPress designer living in Franklin, TN (that’s near Nashville!). Labeled as the “Chief Creative Mercenary”, he loves taking WordPress to new heights by creating websites that are both visually stimulating and functional to the last detail. His client list includes some of the superstars of the marketing and social media world, as well as bloggers and businesses from coast to coast and beyond. Mitch also travels... Read More →

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A16

11:30am

#ToyotaFail: The Crisis that Wasn't

The ambition of an inexperienced PR-wannabe and the reputation of a Big Brand crashed into each other magnificently on the front page of a popular mom blog in February of 2011. As the surrounding traffic slowed down to witness the carnage and Twitter about it - one figure emerged from the chaos surprisingly unscathed. Toyota's preventative maintenance and fast reflexes kept their brand image intact through the actions of their Social Media team. We'll examine the life-cycle of a brand-crisis from the blogger, PR and Brand perspectives by analyzing the #ToyotaFail incident and how Toyota's Social Media team averted a rapidly developing brand crisis by listening and responding on Twitter as it was happening. Panel: Shelly Kramer, V3 Integrated Marketing, Anne-Marie Nichols, The Write Spot, and Lucretia Pruitt, The Social Joint

Speakers
avatar for Christopher Barger

Christopher Barger

Senior VIce President, Global Programs, Voce Connect, helping clients around the world develop and execute social media strategies. Formerly director of global social media at General Motors, 2007-2011; previously IBM's "Blogger in Chief," 2005-2007.
avatar for Shelly Kramer

Shelly Kramer

Shelly Kramer is the Founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co, both headquartered in Kansas City, MO, and doing business with clients all over the world. A 20+ year marketing veteran, she’s a strategist, brand builder, deep thinker, information junkie, communicator extraordinaire, buzz builder and lover of all things related to digital marketing and social media. She laughingly refers to... Read More →
avatar for Anne-Marie Nichols

Anne-Marie Nichols

Publisher, This Mama Cooks! On a Diet
Blog Wrangler, Social Media Consultant and Food Blogger. Blogging from a mom's perspective about food, weight loss, health, family and social media. You can find me food blogging at www.thismamacooks.com or occasionally writing about social media and marketing communications at www.the-write-spot.com.
avatar for Lucretia Pruitt

Lucretia Pruitt

Lucretia M. Pruitt's computer obsession started back in 1979 - a long time geek and early adopter, she's an ex-programmer & CIS professor and a Social Media Devotee. Previously known on many social networks by the handle of "GeekMommy" – Lucretia was on the Forbes 50 Power Moms list, was one of the original Walmart Elevenmoms & has been dedicating herself to the field of Social Media full-time for many years now.

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A08

11:30am

Common Sense and Collaboration - The Last Stumbling Block for PR and Bloggers


In a digital world where the lines between communication and blogs are becoming more and more blurry, the idea that bloggers are the new media is sometimes uncomfortable to PR pros. And bloggers are having trouble understanding how and when to approach PR firms. Danny Brown and Gini Dietrich have both communication backgrounds and successful blogs so sit on both sides of the fence. They’ve been collecting examples of good and bad pitches from PR pros, as well as bloggers who, in some cases, get it right and, in others, get it completely wrong. The gap doesn’t benefit anyone.

Speakers
avatar for Danny Brown

Danny Brown

Danny Brown is co-founder and CEO at Bonsai Interactive Marketing, offering integrated marketing, social media, digital and mobile marketing solutions and applications. His blog is featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by South West festival. Follow Danny on Twitter at @DannyBrown.
avatar for Gini Dietrich

Gini Dietrich

founder & CEO, Arment Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of Marketing In the Round. | | Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from... Read More →

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A06

11:30am

From Podcast To Sales Funnel - The (Other) IBM Story

In this presentation you'll discover a step-by-step plan for turning your audio or video podcast into an online cash machine and platform for incredible influence. Jason will share with you proven techniques developed while generating over a million dollars in sales from his popular podcast, Internet Business Mastery (IBM). Come discover a proven system for turning your passion and podcast into a profitable and fulfilling business.

Speakers
avatar for Jason Van Orden

Jason Van Orden

Jason Van Orden has an uncanny grasp for internet marketing and online media strategy. Now one of the most sought after new media consultants, he teaches how to use new media to magnetically attract droves of new customers, boost sales to record rates and turn fledgling businesses into market leaders that generate six-figures in sales each year.

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A12

11:30am

An App In Every Store - Platforms Are For Wussies

Want your piece of the app economy?  Why pick sides when you can have every single one?  Join Paul Colligan for an examination of the app economy and what it means to you.  He has (the same) app in every app store on the planet and will share how he got there, what he's doing with it, and the power of saying "yes, I'm in that app store."  Yes, iTunes is nice, but so is shipping with TV sets.  You can do the same.  Learn how in this session.    

Speakers
Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A15

11:30am

More Relevant Blogging Through SEO

SEO isn’t about trying to trick the search engines into driving more traffic to your blog. It will, however, give you a lot of bounces without enlarging your audience. But if the principals are applied, good SEO can help you enlarge your audience, not simply by making you seem more relevant, but by actually helping you be more relevant. This presentation will take bloggers through the steps of keyword research, developing a key phrase “parking lot”, and enhancing their blogs with subtle edits to their copy. The majority of SEO activity is not extra effort, but simply doing things the right way.

Speakers
avatar for Ric Dragon

Ric Dragon

CEO & Co-Founder, DragonSearch
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly... Read More →

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A07

11:30am

Under The Bridge: Getting Past The Trolls

I will delve into the psychology, motivations and goals of the Internet troll. Show what makes them tick. I will explain how to identify one, the different types, how to separate a troll from a snark and strategies to deal with both. With knowledge comes power and I will show that there is little to fear from trolls if handled properly.

Speakers
avatar for Jen Wojcik

Jen Wojcik

@TheJenATX | @Pinqued | | Pinqued LLC | http://Pinqued.com | http://Pinqued.com/blog | | Founder / CEO Pinqued.com. Jen’s experience includes over 20 years in sales and | marketing, serial entrepreneur and was a geek before being a geek was cool. She is | a professional sarcast, perpetual student of the human condition and surrounded | by hackers of all stripes.

Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A18

11:30am

The Freedom Of Live Broadcasting - Everything On Your Terms

Most people know you can grab a camera and publish video online - but not as many know how easy it is to stream live video online.  Andrew Zarion from the "Guys from Queens Network" will take a break from his living streaming on the show floor to discuss the freedom that live broadcasting brings to the media producer.  Get the details of what is required technically to stream online and hear stories on how little it takes to compete with the big networks.  Will you embrace the freedom of live streaming?

Speakers
Wednesday May 25, 2011 11:30am - 12:30pm
Jacob Javits Center 1A17

2:30pm

Why More People Aren't Reading Your Blog: How To Create Bite Sized Content That Gets Devoured And Shared"


In this presentation you'll learn how to create content that works in our social media obsessed world. Today people want instant gratification; they're attracted to quick, short, easily digestible, VALUABLE bite-sized content. These days the captive audience is dead. Learn how to craft content that will demand the attention of your ideal audience and keep them coming back for more.

Speakers
avatar for Amy Porterfield

Amy Porterfield

Co-author of "Facebook Marketing All In One for Dummies" and creator of "The Simple Social Media Formula." I'm passionate about all things new media... and I think I'm addicted to my iPad :-)

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A10

2:30pm

Why This 50 Year Old Technology is The Hidden Profit Center of Your Blog

Nathalie Lussier reveals the 50 year old tech tool that's often forgotten by bloggers in a hurry to embrace shiny new technologies. She takes you through the why's and how's of building this hidden profit center for your blog, by sharing her own strategies and case studies. Nathalie then takes you behind the scenes into the technical aspects of setting up your own blog's key long term asset, from recommended providers to best practices. She even lets you in on the mistakes she made along the way so you can avoid them from the get go. You'll learn the benefits of leveraging your existing content to build an ongoing relationship with your readers, and how then to turn these fans into paying customers using this one blogging asset.

Speakers
avatar for Nathalie Lussier

Nathalie Lussier

Online business triple threat: tech, design, and marketing. Digital strategist for the smart but clueless. Taekwondo Black Belt, hot yogi. Drinks green juice.

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A14

2:30pm

Socializing Your Blog


Content is king, or is it? There is an arms race between Google and content farms, will your site be collateral damage? Socializing your site gives readers an incentive to become an active participant in the success of your site. Some social tools provided by Facebook and Twitter allow readers to build on their own reputations through the addition of smart commentary. Other tools such as forums and Buddypress encourage user generated content that can lead to additional pageviews, user involvement, and potentially more revenue, all without the dependence on the almighty algorithm. The discussion will touch on social media identity and its relevance to your goals. Your audience consists not only of content consumers, you also have creators and curators; meet their needs.

Speakers
KC

Kelby Carr

CEO, Type-A Parent
Kelby Carr is the founder and CEO of Type-A Parent, the world's largest conference for moms and dads who blog and the first social network for parents who blog (established in 2007). She's been coding since 1982, social networking online since 1984, Web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the author of Pinterest For Dummies and Pinterest Marketing For Dummies.
avatar for Heather Solos

Heather Solos

Community Manager, Home-Ec101.com / FeedBlitz
Heather Solos is the Community Manager of FeedBlitz, the founder of Home-Ec 101, and speaker (obviously?). Heather is a self-professed lover of all forms of geekery and is happiest debating Android v. iOS over beer and nachos at the nerd table.

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A16

2:30pm

Game Mechanics And The Future of Loyalty

Gamification has taken off over the last couple years as much more than a gameplay toolset and is increasingly being used in marketing campaigns and online communities. This panel will pull together agency and vendor thought leaders on the topic and will answer these questions and more:

  How have game mechanics been used in marketing to date?
  What are the top business results that game mechanics can help drive for a business?
  Does a business need to invest heavily in a large community or new tech to use game mechanics?
  What types of businesses can benefit the most from integrating game mechanics?
  What are the most common mistakes by marketers trying to leverage game mechanics?

Speakers
avatar for Jason Keath

Jason Keath

Jason Keath is the President of Social Fresh, a social media education company. Social Fresh executes social media conferences for marketers across the country, provides social media educational resources online at SocialFresh.com and manages the largest social media company directory at InvestInSocial.com. Additionally, Jason works as a social media speaker and analyst and lives in New York City
avatar for Chris Mahl

Chris Mahl

Chris Mahl is SCVNGR’s SVP and Chief Brand Alchemist. That means he’s in charge of using SCVNGR’s unique mobile gaming engine to turn brands into social engagement and awareness gold. More scientifically, that means that he deconstructs brands into their base matter, mixes them with fun mobile technology and powerful game dynamics, and produces awesome location-based social-media campaigns. Chris has deployed SCVNGR for... Read More →
avatar for Mike Schneider

Mike Schneider

@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He was recognized in 2010 as one of Boston Business Journal’s 40 Under... Read More →

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A06

2:30pm

How Brands Should Respond to Facebook Attacks

What should brands do when their reputations are taking a beating? What are the strategies and tactics to averting a crisis? From discussions on striking the right tone, moderating fan comments, and planning content, we will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics (or critics on any other forums for that matter).

Speakers
avatar for Ekaterina Walter

Ekaterina Walter

Ekaterina Walter is a marketer, thinker, speaker, connector. As Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so... Read More →

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A08

2:30pm

Yes, Virginia, They Do Pay For Advertising - The Big Advertising Panel

Yes, "they" do pay "real" money to advertise in digital media - and they're paying more every year.  Join this panel of experienced content producers with real world practice of selling their content as they share their thoughts and answer your questions about advertising in digital media.

Speakers
avatar for David Prager

David Prager

Technology aficionado, journalist, entrepreneur, transplant San Franciscan. I worked at TechTV, co-founded Revision3, and love the privileged opportunity to help pioneer the new media landscape.
avatar for Rob Walch

Rob Walch

Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. 

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A15

2:30pm

Starting from Seed: How to Grow a Profitable Green Blog

Sierra Club Green Home.com co-founder/Chief Sustainability Officer Jennifer Schwab interviews Inhabitat.com founder/CEO Jill Fehrenbacher on how she turned her personal passion for architecture and design into a profitable business with over two million unique visitors per month with major national advertisers – all of this happened because Fehrenbacher loved design and wanted to blog about it.

 

Jennifer and Jill will help you learn how to turn your passion into a business, online. They will explore some of the pitfalls and opportunities you will encounter along the way.  

 

3 Takeaways:

Steps to starting a blog based upon your personal passion;  recognizing when it is ready to establish as a business;  how to develop monetization strategies and execute them.

Speakers
avatar for Jennifer Scwab

Jennifer Scwab

Bio Information Jennifer studied environmental design at Art Center College of Design in Pasadena, Jennifer serves as a member of the Board of Advisors and BlogWorld Expo. Jennifer has been interviewed by the New York Times, USA Today, the Wall Street Journal, Dwell magazine, CNBC, Fortune magazine, Forbes, Self magazine, Consumer Digest, Planet Green, and Good Morning America. Jennifer's "My Inner Green" blog is distibuted to BlogHer... Read More →

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A07

2:30pm

Unveiling the Latino Blogosphere
Speakers
avatar for Ana Roca Castro

Ana Roca Castro

Ana Roca Castro started her career at Columbia University managing technical projects for the School of Public Health. She then led the implementation of Oracle systems for the United Nations. In 2007 Ana started Premier Social Media to help organizations the development of social games, web/ mobile apps. Ana is a social entrepreneur and the founder of Latinos in Social Media #Latism. The largest organization of Latino professionals... Read More →
avatar for Elianne Ramos

Elianne Ramos

Elianne is the Principal and CEO of Speak Hispanic Communications and Vice-chair of Communications and PR for LATISM. Through her company, Elianne partners with companies to develop strategic communications plans for engaging the Latino market. In over 15 years of Creative Direction, Copywriting, Public Speaking, Public Relations and TV Commercial Production experience, Elianne has developed broadcast, multimedia and social media campaigns... Read More →

Wednesday May 25, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A18

3:45pm

Writing for the Web: Current Thinking


Newspapers have provided a 20-year-long case study in the differences between online readers and readers of their print publications, but only now are they starting to analyze and cater to the different reading habits we take online. Dave Copeland, an award-winning journalist and writer, and a communications studies professor, is developing ways to more effectively use text to convey information on the Web. This session will offer a primer on how to craft writing for blog posts and Web pages that attract readers and help them take away your message.

Speakers
avatar for Dave Copeland

Dave Copeland

Dave Copeland is an author, journalist and communications studies professor at Bridgewater State College in Massachusetts, where much of his current research is focused news writing and reporting for Web audiences and online reading habits, with a goal of finding ways for writers and bloggers to best connect with readers in a wide range of mediums. Dave continues to write regularly for the Boston Globe and other, national publications and Web... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A10

3:45pm

Monetizing Your Blog Beyond the Banner Ads

Monetizing Your Blog Beyond the Banner Ads will be a panel of Syed Balkhi, John Chow, and Zac Johnson. This session goes in depth of numerous ways of monetizing your blog. We notice that beginners usually end up giving up on their blogs within the first eight months because it does not bring the monetary benefits that the blogger desires. In this presentation, we plan to highlight some of the mistakes made by beginner bloggers and provide solutions for them. We also plan on showing some of the methods that have worked for through out our years of blogging experience. Moderated by David Risley

Speakers
avatar for Syed M Balkhi

Syed M Balkhi

Greetings, I am Syed Balkhi. Yup, they call me that crazy whiz kid who knows how to MAKE MONEY. I got started in the web world when I was 12 years old, since then I have done many things. Domaining, SEO, Web Designing and Development. Today, I am the founder of a web design and development firm, Uzzz Productions, and the largest WordPress resource site WPBeginner. I attend and speak at many conferences on various blogging and social media... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A14

3:45pm

The Rise of Social Commerce: How Consumers are the new affiliates


This session will discuss leveraging traditional e-commerce acquisition strategies to drive social commerce results. E-tailers have almost 15 years experience understanding the power of online purchasing – but how are social networks and communities impacting the online shopping experience. The ease and frequency of consumer interaction has made sharing deals, shopping tips and online bargain hunting a group affair—a truly different mode than the solo shopper. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.

Speakers
avatar for Stephanie Agresta

Stephanie Agresta

A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick, where she focuses on social media strategy and partnerships in addition to consulting with key accounts. Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico... Read More →
avatar for Bo Fishback

Bo Fishback

Bo Fishback is the cofounder and CEO of Zaarly, a proximity based, real-time, buyer powered market where buyers make an offer for an immediate need and sellers cash in on their local marketplace. If you’ve ever said, “I’d pay _ for __” then Zaarly is for you. If you’ve ever said “I want money," well… you’re welcome. He was previously the president of Kauffman Labs and the vice president of... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A08

3:45pm

Why Facebook News Feed Optimization (NFO) Matters to Marketers

Additional panelists T.B.A.


Stats show that 96% of Facebook users "Like" a fan Page and then never return. Instead, fans rely on the News Feed to show them the most relevant and interesting updates from the friends and businesses they’re connected to. As a marketer on Facebook, that means you HAVE to grab your fans’ attention in the News Feed to stay relevant. We’ll explore how you do just that in our panel discussion.

Speakers
avatar for Bryan Person

Bryan Person

Bryan Person is the social media evangelist for LiveWorld, Inc., a company that provides moderation services and community programming on social networks for Fortune 1000 brands. In his role, Bryan explores, writes, and speaks about the latest trends and best practices in social media. He is also the founder of the Social Media Breakfast series, which meets in more than 40 cities around the world. Bryan lives in Austin, TX.
avatar for Chad Wittman

Chad Wittman

After finally hearing the word "EdgeRank”, many of his social media questions seemed to have been suddenly given an answer. Chad has been dedicated to the study of EdgeRank ever since, and has developed a Facebook analytical tool to help measure it's effects: EdgeRank Checker. He hopes to help peel the curtain for social media marketers, such as himself, to succeed in social media marketing.
avatar for Dennis Yu

Dennis Yu

Dennis Yu is co-founder and CEO of BlitzLocal.com, providing leading edge local search solutions for regional, national and international multi-location and franchised enterprises. Over the last 3 years, he has guided the development of an ad serving platform that garners PPC, SEO, email, and facebook advertising, optimizing campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A06

3:45pm

3 App Building Stories - The BYO, The Platform Partnership and The Outsource Shuffle
Speakers
avatar for Jason Hoch

Jason Hoch

Jason is the VP, Product Development Discovery Communications collection of Digital websites and mobile applications, including Discovery Channel, Animal Planet, HowStuffWorks.com and TLC. He is laser focused on continually improving user experience and launching innovative new digital products for the world’s number one non-fiction media company.
avatar for Rob Walch

Rob Walch

Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. 

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A12

3:45pm

Why Is It Still Friday? Deconstructing The Friday Viral Video Panel

Rebecca Black's "Friday" somehow transcended the traditional viral video path and has become considerably bigger than anyone would expect.  From dozens of parody covers (may getting tens of millions of views) to being featured in a coming episode of Glee, this one artist did with a single YouTube video what stars haven't achieved in decades of work and millions of dollars in studio support.  Is Friday a fluke?  Can we learn anything from it?  Join a panel of online video experts as they examine the power of Friday (on a Wednesday).

Speakers
avatar for John Federico

John Federico

John Federico is known in digital media circles for his innovation, expert perspective and bottom-line results. He consults with clients and agencies in the areas of digital strategy, new product development and go-to-market programs. John has developed successful new media businesses for companies like Audible.com (now a subsidiary of Amazon.com), Advance Internet, NJ.com, NetCreations (now ReturnPath), MarketSource (now Youth360), and... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A15

3:45pm

List Building for Bloggers

Learn how to leverage email marketing to grow your subscribers, increase engagement and build your blogging business.

 

Speakers
PH

Phil Hollows

CEO, FeedBlitz
Phil Hollows is the Founder and CEO of FeedBlitz, the email marketing and social media automation service, and premium FeedBurner alternative. He is also the author of “List Building for Bloggers,” highlighting proven email strategies that build your audience, increase engagement and grow your income – without the geek speak. Building on his high technology experience, consulting and marketing leadership since graduating from... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A07

3:45pm

When Communities Attack

Everyone wants to create a social community for their brands and the brands of their clients, and everyone says they understand the risks, but do they? What do they do when their community attacks?

Speakers
Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A18

3:45pm

Killer YouTube Tactics That Build Your Responsive Online Audience

"Focus on how to tackle YouTube for business from a tactical perspective—not just about WHY you need to care about YouTube, but HOW you start
taking advantage of it. Top YouTube guerilla marketing tactics that focus on how to attract more targeted audiences to YouTube videos, and then how to drive that traffic over to the channel owners’ other Web properties and online content. Also included: traffic-driving, social networking and SEO tactics bloggers and brands need to learn and use in their YouTube efforts."

Speakers
avatar for Julie Perry

Julie Perry

Julie Perry is the Social Media Director at BLASTmedia—an integrated PR and Social Media Agency specializing in consumer and enterprise tech. BLASTmedia's social media team manages YouTube channels and campaigns for over 13 diverse clients, all of whom are benefiting from YouTube with increased traffic, lead generation and sales. Julie is also a contributing author to “Success Secrets of the Social Media Marketing... Read More →

Wednesday May 25, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A17

5:00pm

Keynote: Mega LBS or Mega BS: 3 Mega Brands Talk Check-ins, Loyalty, Discovery & Deals
Speakers
avatar for Tom Aronson

Tom Aronson

Tom joined The Walt Disney Company in 2007 to focus on mobile marketing initiatives, including the launch of Mobile Magic, Disney Parks’ first mobile application. In his current role, Tom leads social and mobile marketing efforts within the Digital Marketing group, a part of the Disney Parks Global Marketing organization. Tom is a graduate of the University of Michigan and received his M.B.A. from the UCLA Anderson School of... Read More →
JK

Josh Karpf

Digital marketer interested in the convergency of communications media technology
avatar for Mike Schneider

Mike Schneider

@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He was recognized in 2010 as one of Boston Business Journal’s 40 Under... Read More →
avatar for Aaron Strout

Aaron Strout

Blogger, podcaster and 17 year digital marketing veteran.
DW

David Wolf

My team is focused on delivering integrated Amex experiences within 3rd party applications. We launched with foursquare at SXSW and now we're gearing up for phase two. Leveraging our Smart Offer APIs, we can track spend against offer criteria and provide rewards without any coupons or codes. This allows us to link digital behavior to spend behavior in a way that's never been done before.

Wednesday May 25, 2011 5:00pm - 6:00pm
Special Events Room
 
Thursday, May 26
 

9:00am

Social Media for Journalists – Beyond the Basics: The Tools You Need and How To Use Them"

Already comfortable on Twitter, Facebook, LinkedIn? Then it's time to take it your social-media skills to the next level. This special, advanced social-media class is designed to specifically help media pros make the most of social-media tools. You will be expected to know all the basics and be ready to dive into a session filled with practical, actionable tips and case studies.

Speakers
avatar for Sree Sreenivasan

Sree Sreenivasan

Sree Sreenivasan (@sree) is both a tech evangelist and skeptic. He's a professor at Columbia Journalism School, where he teaches digital media and entrepreneurship. A former TV technology reporter on WABC and WNBC, he is a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch with Joe Ricketts (founder of Ameritrade). Sree was named one of AdAge's 25 media people to follow and one of Poynter.org's 35 most influential... Read More →

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A07

9:00am

Mobile Advertising: Who Can We Reach & Does It Work

After 4 years of tracking the mobile consumer, InsightExpress has a deep understanding of not only who they are but also where their behaviors are leading them in the mobile space. This presentation isn't about 75% of people doing something, it's about learning the story of the mobile consumer - past, present, and future. These insights will provide marketers with the information they need to develop their mobile strategies and execute successful campaigns. We'll also review the latest norms on the effectiveness of mobile advertising and what that means to brands and agencies.

Speakers
avatar for Neil Edwards

Neil Edwards

Senior International executive-entrepreneur who has created successful brands for mobile, Internet, new media, and software companies over the past 24 years in the US, EU, China, and Korea. A strategic thinker whose strong business acumen and unique ability to capitalize on emerging market trends has driven more than 500 million dollars in value during his career. Industry leader, team-builder, and public personality with a strong... Read More →
avatar for Joy Liuzzo

Joy Liuzzo

As Senior Director & 2011 North American Board Member of the Mobile Marketing Association, Liuzzo is responsible for the strategic development & management of mobile advertising measurement & custom research efforts across InsightExpress. Over the past 4 years, Liuzzo has presented at over 40 industry events, educating the marketplace on the effectiveness of mobile advertising, best practices, and consumer trends. She was... Read More →

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A10

9:00am

Tapping Technology to Build a Digital Enterprise

Most authors just want to write, but in this rapidly changing publishing environment, that's not enough. To stay in control of your career, authors must become enterprises. And social media, along with a variety of other online and mobile tools and platforms, is now making this easier and less complex than ever before. This presentation will explore how to build a digital empire around your writing pursuits that allows you the freedom to continue to do what you love and take control of your living and career path.

Speakers
avatar for Jonathan Fields

Jonathan Fields

Jonathan Fields is a lawyer turned serial entrepreneur, speaker, innovation and creativity catalyst and AdAge Power 150 blogger at JonathanFields.com. His next book book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance is out in fall 2011. And his last book, Career Renegade: How to Make a Great Living Doing What You Love was named a Top 5 Summer Read by MSNBC's Your Money and a Top 10 Small Biz Book by Small Business Trends... Read More →

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A14

9:00am

Speak Up: Empowering Women to Find Their Voices

Despite all of our best efforts, there is still a dearth of female speakers at business, tech and venture conferences, particularly keynoters. But we can all do something about this imbalance, including women themselves. This workshop is a dynamic, interactive session about overcoming fear in public speaking and taking deliberate steps to craft speaking proposals. Led by accomplished speakers Aliza Sherman and C.C. Chapman.

Speakers
avatar for Aliza Sherman

Aliza Sherman

Human. Author. Speaker. Social Mobile @Mediaegg; Blog: @WebWorkerDaily @Mashable; Next Book: Crowdsourcing; Founder: Cybergrrl, Webgrrls; Co-Own: @Conversify

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A17

9:00am

Developing a Digital Crisis Communications Plan

During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how social media measuring tools can be used as the centerpiece of
their planning.  Topics that will be discussed include:

• Forming your Digital Crisis Communications Team – who should be included
• Developing an Escalation and Contact Flowchart – determine who needs to be notified and when
• Developing guidelines for what constitutes a crisis, sample responses and what should not be responded to
• Building teams to support in local language(s)
• Developing a monitoring schedule
• What needs to be reported, when and how often
• How a digital crisis communications plan integrates into an overall communications plan

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A08

9:00am

Using Social Media Tools for Business

Social Media is made up of tools you can use in addition to your core business plan, it is not intended to replace it. Ramon shares how he uses these tools to sell Domino's Pizza in the city of Chicago.

Speakers
avatar for Ramon DeLeon

Ramon DeLeon

Ramon De Leon started with Dominos Pizza in Chicago as a pizza delivery driver. 25 years later he is the Operating partner of a six store Domino’s Pizza Franchise in Chicago. Extreme Passion and High Energy are words that best describe his love for the pizza business. Ramon has been using Social Media for his business since before the word existed. AOL Instant messenger was his micro-blog... Read More →

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A06

9:00am

The Streaming Garage Story - Not The Usual Suspects In Talk Show - AND - The GSPN Story - Building A Community That Pays The Bills

Streaming Garage and GSPN are successes online in digital media.  You might not have heard of them (yet), but they're paying bills and serving their communities and a very cool part of this very cool space.  In this special session of Digital Video Stories you'll learn of 2 distinctly different and small networks (one a husband and wife team) and from their stories learn how you can do the same.

Speakers
avatar for Cliff Ravenscraft

Cliff Ravenscraft

Cliff Ravenscraft started podcasting as a hobby in December of 2005. In less than two years, Cliff felt the call to pursue podcasting and new media as his full-time career. Today, Cliff has produced well over 2,600 individual podcast episodes for his media network found at http://gspn.tv and has helped hundreds of people launch successful podcasts through his podcast consulting/coaching business found at http://PodcastAnswerMan.com.

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A12

9:00am

Building (And Keeping) An Online Audience Panel

Wish you had an audience?  Wish your audience was bigger?  Building an audience is one thing - keeping an audience amongst the noise is another.  This special panel will share their thoughts and insights on both sides of this puzzle as well as provide specific items you can implement today to build your audience.  Bring your audience building questions as a big chunk of the panel will be spent answering them.

Speakers
avatar for Amy Porterfield

Amy Porterfield

Co-author of "Facebook Marketing All In One for Dummies" and creator of "The Simple Social Media Formula." I'm passionate about all things new media... and I think I'm addicted to my iPad :-)
avatar for David Prager

David Prager

Technology aficionado, journalist, entrepreneur, transplant San Franciscan. I worked at TechTV, co-founded Revision3, and love the privileged opportunity to help pioneer the new media landscape.

Thursday May 26, 2011 9:00am - 10:00am
Jacob Javits Center 1A15

10:15am

Using Radical Transparency to Gain Customers and win raving fans

What if instead of bending over backward to craft "good-sounding marketing reasons" for your promotions, ventures, and ways of doing business, you could just tell the unvarnished truth? It's harder than it sounds, but the payoffs are huge: better conversion, increased loyalty and connection, getting thank-yous in response to promotional emails, and the everyday experience of having fun with your marketing.

How to create a "culture of transparency" in your online presence - on your blog, in your email, on Twitter and/or Facebook, or wherever else you appear on the net.

How showing your hand and revealing your "marketing tricks" can actually make those tricks even more effective -- and lead to more conversions and sales.

How to toe the line between transparency and telling too much. Allowing people to see your motives is good. Baring your soul and embarrassing yourself (or making yourself look whiny, gossipy, or any number of other unflattering things) is not.

Speakers
avatar for Johnny B. Truant

Johnny B. Truant

When pressed for a title, I call myself an internet marketing nonconformist and punk rock entrepreneur. And when pressed for social proof, I tell people that I used my own breed of “personality branding” (characterized by transparency, win-win-win thinking, and a healthy dose of disobedience) to create a six-figure business within my first year. In addition to running the freak show at JohnnyBTruant.com and co-creating my nonprofit... Read More →

Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A18

10:15am

Once You Stop Learning You Start Dying

Never before has a communication channel grew so rapidly and shifted consumer behavior so dramatically. Targeted audience location, time, and context trumps the demographic and psychographic profiles upon which many brands are accustomed to basing marketing plans. Furthermore, SMS/MMS, mobile email, mobile instant messaging, mobile web ("WAP"  and HTML5), mobile apps, mobile games, mobile video, mobile social networking, etc. - each with its own nuance and best practices and all adding to a daunting planning process that many marketers are not prepared for. In order to prepare for this shift, many companies realize that an old concept - building capability through organizational learning - is the key to bridge the gap between traditional marketing models to the super-digital age of mobile. Listen in on a chat amongst 3 marketers from 3 very different global companies - all tasked with driving their organization's capability in mobile marketing and all sharing the same opportunities and challenges.

 

 Key Takeaways

-Ideas on how to create a process of improving actions through better process and understanding

-Leverage correction and evolution  achieve to highest order learning

-Expanding the organization’s mobile marketing capability is essential for long-term success

Speakers
avatar for Eric Greenberg

Eric Greenberg

Eric Greenberg is Co-founder and Manager of Jersey Angels, LLC. He is also President of EG Consultants, LLC, a marketing consulting services firm focused on brand management and customer-centric strategies. Prior to these positions, Eric founded and served as the CEO of Millennium Teleservices, LLC, one of the nation’s largest providers of outsourced call center services, employing more than 5,000 employees. Eric shares his... Read More →
avatar for April Ward

April Ward

She is a faculty member at the University of Phoenix, training students how to leverage digital tools like blogs and search engines to create integrated campaigns that make a difference. She currently works for General Electric as the Global Digital Marketing Leader within the Energy business. Here she leads digital projects and creates strategies for international offices including China, Europe, Latin America. April graduated with a... Read More →
avatar for Barbara Williams

Barbara Williams

Barbara is Microsoft's Mobile Marketing Global Practice Leader, building mobile marcom capability across 6,500 marketers globally. Barbara’s experience includes mobile and digital marketing, brand management, and agency account management across a broad range of B2C and B2B products, audiences, and clients. She holds a B.A. in Mass Media Arts and a M.B.A. in Marketing. She was selected as a 2011 Mobile Marketing Women to Watch and as... Read More →

Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A10

10:15am

How to Passionately Pitch--Without P.O'ing Your People


You write a fantastic blog, and you've built up an amazingly supportive audience. Now it's time to actually make some money with your blog. So you pitch a product you love and are passionate about--and you watch, in horror, as your audience turns viciously against you. How can you pitch products without pissing off your people? We'll take a look at examples of pitches that made the bloggers $10,000 or more with a single blog post--and examples that completely failed to make a single dime--and give you some real workable steps to making significant money with your blog.

Speakers
avatar for Erica Douglass

Erica Douglass

I started a business with no money and no experience when I was 20 years old. By the time I was 26, I had sold that business for $1.1 million. I now write a popular blog on business success (and failure!) at erica.biz.

Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A14

10:15am

Business Plans for Bloggers

Every blogger wants to make money from her site, but slapping up a few ads is as far as most bloggers get. This session covers how to do the ground work that goes into monetizing a blog, effectively creating a business plan for a blog.

Speakers
avatar for Thursday Bram

Thursday Bram

Consultant, Hyper Modern Writing
I started off as a run-of-the-mill freelance writer but began to specialize in blogging, writing for such sites as CNET, GigaOm and WiseBread. I've built up a successful blog of my own and now act as a consultant for companies and individuals interested in starting a blog.

Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A17

10:15am

Applied Social Media Measurement
Speakers
avatar for Johna Burke

Johna Burke

With over 20 years of Communications experience, Johna Burke, senior vice president, BurrellesLuce has evolved as a valued media resource and has executed successful programs in traditional and word-of-mouth media. Burke, a highly rated speaker, often presents about best practices in PR, holistic measurement, media relations, and social media initiatives – advocating for communicators to integrate all media into successful... Read More →
avatar for Shonali Burke

Shonali Burke

Family. People. Dogs. Cooking. Story-telling (that's my gig). Karma. I also teach at @SAISHopkins, founded #measurepr, edit @wgbiz and am a @BNET blogger.
avatar for Margot Sinclair Savell

Margot Sinclair Savell

Bio Information Margot Sinclair Savell is a vice president of Weber Shandwick's Measurement & Strategy Practice, where she provides measurement, research and analytics counsel for clients. She also is the author of Weber Shandwick's 2009 widely published white paper "Do Fortune 100 Companies Need a Twittervention?" and has written about digital measurement for several PR News guidebooks. A former national journalist in Canada... Read More →
avatar for Heather Whaling

Heather Whaling

As president of Geben Communication, Heather Whaling where she helps businesses implement traditional and digital PR strategies. Named one of the top 30 PR experts to follow on Twitter, Heather has been quoted in Inc Magazine, BusinessWeek and Mashable about technology’s impact on communication and business. She also co-moderates PR 2.0 Chat (#pr20chat on Twitter), a weekly discussion about PR and social media. Connect with her on her... Read More →

Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A06

10:15am

Copyright and Content in 2011: The Black White and Gray of Crosslinking, Reposting and Media Rights

In the incestuous world of content and curation in a digital era, who really owns the content we create and consume? From user generated content to mainstream news articles, YouTube videos to open APIs, it’s a brave new world in the era of personal and media rights. This session will address who owns what content, how big brands can and can’t use user data, how start-ups can leverage open and protected content as their point of innovation, personal user rights, and ways to plan content strategy from inception to ensure long-term (and legal) success.

Speakers
avatar for Randy Adler

Randy Adler

Randolph K. Adler, Jr. is the co-founder and Managing Partner of RK ADLER LLP, a New York-based law firm advising entrepreneurs, start-ups, venture-backed businesses, family offices, and small to mid-cap emerging companies. Before co-founding RK ADLER LLP, Mr. Adler was a corporate litigator at the New York office of Skadden, Arps, Slate, Meagher & Flom LLP.
avatar for Christopher Prince Boucher

Christopher Prince Boucher

Christopher Prince Boucher is a media and technology entrepreneur.
avatar for Bob Knorpp

Bob Knorpp

Bob Knorpp is host of the The BeanCast Marketing Podcast (beancast.us) and Ad Age Outlook (adage.com/outlook). In his 20-years of marketing, he has created award-winning campaigns for Novartis, Mars, Syngenta, and others. Bob is currently on assignment as a Strategic Consultant for Campfire, a marketing agency based in NY known for such ground-breaking campaigns as HBO's True Blood launch and Discovery's Frenzied Waters for Shark

Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A08

10:15am

On The Meme Of Knowing Your Meme - The Know Your Meme Story
Speakers
avatar for Andrew Baron

Andrew Baron

Andrew Baron is the founder of Rocketboom, Know Your Meme, and Mag.ma. After receiving a BA in Philosophy from Bates College in Maine, Baron graduated with a Master of Fine Arts in Design and Technology in 2003 from Parsons in New York City. Although he has little interest in television (and did not own a TV set during the past decade), Baron has always been inspired by the implications of the democratization of media.

Thursday May 26, 2011 10:15am - 11:15am
Jacob Javits Center 1A12

10:15am

"Do More With Less – How Journalists Can Overcome Information Overload 36 Tools, Tips & Sites for Digital Efficiency"
Speakers
avatar for Jeremy Caplan

Jeremy Caplan

Jeremy Caplan is Director of Education for the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. He is also a Ford Fellow in Entrepreneurial Journalism at the Poynter Institute. In addition to contributing to Time Magazine on subjects ranging from business innovation to consumer technology, Caplan writes on occasion for The Wall Street Journal’s Digits.

Thursday May 26, 2011 10:15am - 9:30pm
Jacob Javits Center 1A07

11:30am

The Future of Content Curation

What is curation and why do we need it? Who does it best -- a friend
or an expert? Newspapers and TV used to curate our news, while
encyclopedias curated information. Now all of that is changed, and our
curators can be
friends, experts, strangers who float by on Twitter's river of news or
anonymous contributors to Wikipedia.How good are these new curators?
Are new trusted sources emerging?
Who and what will they be? And will they leave us better informed --or not?
Hear from the sources closest to curation -
and the media shift it's driving: Huffington Post shaper Eric Hippeau,
Curation Nation's Steven Rosenbaum, and Paper.li's Edouard Lambelet.

Speakers
avatar for Francine Hardaway

Francine Hardaway

Angel investor, advisor to startups at Stealthmode Partners. Fast Company Leadership blogger.
avatar for Eric Hippeau

Eric Hippeau

Eric Hippeau served as CEO of The Huffington Post (www.huffingtonpost.com) from June, 2009 through March, 2011. He began serving on the board in 2006 when Softbank Capital, where he was managing director, invested in the company. Before joining Soft Bank Capital in 2000, Hippeau served as Chairman and CEO of Ziff-Davis, Inc. Until April 2011, Hippeau served on the board of Yahoo! He now serves on the boards of several public and private... Read More →
avatar for Edouard Lambelet

Edouard Lambelet

My bio : | Mr. Edouard Lambelet serves as the Chairman and Chief Executive Officer of SmallRivers, the creator of the service Paper.li. Prior to this new initiative, Mr. Lambelet founded MNC SA, a leading international mobile application and service provider that has been acquired by Alcatel- Lucent in 2004. He focused then on developing Alcatel-Lucent’s activities in the Mobile Media Market enabling business. He has been active in... Read More →
avatar for Steve Rosenbaum

Steve Rosenbaum

Steven Rosenbaum - Author: Curation Nation. Steven in an entrepreneur, filmmaker, and curator. Rosenbaum's vision of curation is the subject of his book Curation Nation (McGrawHill / Spring 2011) engages with more than 60 thought leaders and companies to help explore and define the power of Curation for Brands, Media, and publishers. Rosenbaum calls Curation the “New Magic” of the connected world – making the world... Read More →

Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A18

11:30am

How Journalists Can Make The Most of Facebook
Speakers
avatar for Andrea Vahl

Andrea Vahl

Andrea Vahl is a Social Media Coach, Strategist and Speaker. She is the co-author of the book Facebook Marketing All-in-One for Dummies, due out in June. She also uses her improv comedy skills to double as Grandma Mary – a slightly cranky Social Media Edutainer. You can find more Facebook tutorials on her website at www.GrandmaMaryShow.com.

Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A07

11:30am

How To Turn Mobile Readers Into Raving Fans

This session will teach attendees how to turn their blogs into a complete mobile experience by using new forms of web apps and software to tell their entire social story.

Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A10

11:30am

The Role Bloggers Play In Retail Purchasing Decisions and How That Equals Blogging Profits

How bloggers can leverage recent buying trends to influence purchasing decisions and make more money online through reviews and recommendations. Facilitating these relationships with companies in their niche and becoming a trusted resource. Make money online through review product, affiliate marketing and direct advertising. Increase search engine traffic through product reviews. Become a trusted resource online for honest opinion.

Speakers
avatar for Robb Sutton

Robb Sutton

Owner of oneninety8 and professional blogger. Known for bringing in over 100k in review product in the first year of operation, Bike198.com is a premier source of reviews and editorials for the biking industry. Blogging Labs (blogginglabs.com) strives to help bloggers realize this same success in their blogging. oneninety8 Media is a marketing and media consulting firm that specializes in expanding the reach of companies by leveraging... Read More →

Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A14

11:30am

Motivation for the new media professional"

I want to share stories from my own life and lessons from my setbacks which are now the source of my renewed motivation. I want to reinforce bloggers, writers, and digital professionals about their true potential and abilities and to keep them from ever giving up when they have so much to offer to the community and the world. I want to fill their cup of motivation and share with them tips and habits which work well in this new media age.

Speakers
avatar for Farnoosh Brock

Farnoosh Brock

President and Founder, Prolific Living Inc.
Click on the link above to view this speaker's full profile.

Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A17

11:30am

The Brand Guide to Facebook's New iframe Tabs

The tabs on fan pages are an essential Facebook marketing tool. They are not only great for adding custom content for fans to discover, but they are ideal landing pages for Facebook ad campaigns. Now that Facebook has updated tabs to be iframes, it provides new opportunities and challenges for marketers.

Speakers
avatar for Justin Kistner

Justin Kistner

Justin is the Sr. Manager of Social Product Marketing at Webtrends. Justin led the development of Webtrends' Facebook Analytics as well as their end to end Facebook campaign solutions.

Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A06

11:30am

MyDamnChannel - Building A Damn Network

Rob founded www.MyDamnChannel.com and learned a lot along the way.  In this presentation you'll learn how it all came together, what went wrong, what he would have done different, and what you can learn from his journey.  There are still networks to be formed - will you be part of one of them?

Speakers
avatar for Rob Barnett

Rob Barnett

Rob Barnett is the Founder/CEO of www.MyDamnChannel.com, an entertainment studio and distributor of “good shit” since 2007.   MyDamnChannel births original hit series including Wainy Days, Horrible People, Gigi, YouSuckatPhotoshop, and videos by Harry Shearer. MyDamnChannel creates branded entertainment and guarantees audiences for major advertisers.   Rob was a production and programming exec at MTV and VH1 for 11... Read More →

Thursday May 26, 2011 11:30am - 12:30pm
Jacob Javits Center 1A12

2:30pm

What Goes Into Growing a Music Blog

Music is such a passion point for many people that music blogs pop up for every style imaginable, but what are some key factors that help a blogger's reach go from their 100 friends to 100,000 devout readers.  2 bloggers and an indie publicist discuss: defining blog voice, the role of video, breaking a band, developing relationships with labels and publicists, the role of social media, and MORE!

Speakers
avatar for David Chaitt

David Chaitt

My day job is at Big Fuel handling General Motors campaigns. However, I'm an integral member of SoundCtrl, a music technology organization, where I am their blog editor covering music tech news, events, and interviews. In addition, I run a music and food video series called Backyard Brunch Sessions, where artists come to my apartment in Brooklyn, cook a meal with me, eat with my friends, then perform unplugged in my backyard.
avatar for Brenna Ehrlich

Brenna Ehrlich

Brenna Ehrlich serves as the Associate Editor of Media and Entertainment at Mashable.com She is also a columnist for CNN, and the co-founder of blog and book, "Stuff Hipsters Hate."
GJ

Grace Jones

Former National music correspondent for the Australian Broadcasting Cooperation before moving to New York and currently working for indie PR firm Tell Al Your Friends. Works with bands ranging from Yoko Ono to up and coming bands like Oberhofer and everything between.
DM

David Moffly

Currently CEO of Baeblemusic, a leading music video and editorial platform with channels on the web, Roku, Google TV, Divx TV and Boxee. Previously CEO of Dynamic Graphics / Creatas, a global stock image creator and distributor. Moffly and partners bought Dynamic Graphics in 2000 for $10 million and sold it in 2005 for $70 million to Jupitermedia.

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A18

2:30pm

"Finding the Intersection of Mainstream Media and Social Media: Where Do You Fit In"

Whether you are currently working at a major media outlet, or hope to be at some point,
this session is sure to reveal just what you need to know about ‘new media’ opportunities
at mainstream media outlets. Three speakers leading the digital media revolution at
major media companies will share what they know about what works, what doesn’t and
what’s next.

Speakers
avatar for Ron Agrella

Ron Agrella

Ronald Agrella is the editor of The Boston Globe's Boston.com, which is the largest regional news Website in the country. He is a former newspaper reporter who moved into online journalism in 1997. He was the former executive editor for bostonherald.com, Syracuse.com, and Community Newspaper Company's Townonline.com, which has since become wickedlocal.com. Agrella's site is known for its hard local news, superior sports coverage, and unique... Read More →
JN

John Ness

Executive Editor for NBC Local Media, in charge of franchises and social media. Former manager of FanHouse.
avatar for Gayle Weiswasser

Gayle Weiswasser

Gayle Weiswasser is the Vice President of Social Media Communications at Discovery Communications, where she oversees social media strategy for Discovery and its networks and corporate initiatives. This includes Facebook and Twitter strategy and implementation, as well as social media outreach, partnerships with location-based and social TV services, and social media monitoring.

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A07

2:30pm

Mobile Apps - the new SEO

Mobile Apps are the next step in the evolution of Blogs and news sites. Blogs with Mobile Apps can reinforce the relationship with existing readers, and get new readers that would not otherwise be accessible. Apps provide specific advantages over a mobile web only strategy.

Speakers
avatar for Burton Miller

Burton Miller

Burton has designed and developed software of many kinds, including mobile, enterprise, web, desktop, software tools, languages, and DoD. In the recent years, Burton has had key roles in founding Notice Software, VolunteerSpot, and Smart Health Software. Originally from Texas, Burton now lives with his family in Seattle, Washington.

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A10

2:30pm

How To Build, Grow, and Monetize Your Own Blogging Empire

This course will teach attendees how to build, grow, and monetize a branded affiliate blog from a different perspective by applying 5 key principles that I used to go from 0 to 11,000 unique visitors per day and make a living doing so. It will walk attendees through the processes I use each day to apply these 5 principles which make your blog stand out, gain authority, monetize, and grow.

Speakers
Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A14

2:30pm

Give Them What They Want: Consumer-Driven Digital

Most brands know that they need to be listening to what consumers want, and social media has provided a way to do that. But what happens when a brand goes one step further and builds entire digital properties in response to what they hear customers saying through social media? Consumer brands explain how it's done and how it pays off.

Speakers
avatar for Adam Keats

Adam Keats

Adam provides strategic oversight and leads award-winning programs that help clients achieve their PR and marketing goals using interactive, emerging and social media technology. Adam’s 14+ years of experience in the digital space spans all of the firm’s key practice areas, from consumer marketing to personal technology. Adam’s current clients include The National Milk Mustache “got milk?” Campaign, Oscar... Read More →

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A08

2:30pm

Rapid Fire Case Study Panel: Grab Bag

In this case study panel, you will hear from Lisa Grimm--Mall of America, Shannon Paul--Blue Cross Blue Shield of Michigan and Matt Gentile of Century 21 as they discuss their successes, challenges and advice around the work they've done with the brands they represent (moderated by Jason Falls).

Speakers
avatar for Jason Falls

Jason Falls

I'm a social media marketing educator, speaker and writer. I'm passionate about my kids and wife ... and cheeseburgers.
avatar for Matt Gentile

Matt Gentile

As Director of PR and Social Media for Century 21 Real Estate LLC, the world’s largest residential real estate sales organization, Matt has led the organization’s efforts to connect with the next generation of home buyers, sellers, agents and entrepreneurs through new media platforms. Additionally, as author of his personal blog, “The Social Guy,” Matt discusses the challenges and opportunities of optimizing the... Read More →
avatar for Lisa Grimm

Lisa Grimm

Lisa has a strong background in the intersection of public relations and emerging technology and how the two work in unison to establish brand voice and mutually beneficial business relationships. As digital PR specialist at Mall of America, Lisa’s time is dedicated to developing and implementing social media strategy, community management and integrated marketing communications
avatar for Shannon Paul

Shannon Paul

Shannon manages social media for Blue Cross Blue Shield of Michigan. This includes managing a team of bloggers, optimizing digital content for search and social sharing and working with product and development teams to build requirements for increased interactivity. Her previous experience includes managing social media for the online division of PEAK6, a privately held financial services company, and creating the first social media... Read More →

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A06

2:30pm

On Digital Media On Digital Broadcasting (Live)

Join us for a live taping of "On Digital Media" as the principles cover their thoughts on digital media and reflect on what they saw and learned at this show.  Have a show trend you'd like to see examined - suggest it before they go live.

Speakers
avatar for Craig Calder

Craig Calder

Marketing strategist who works with early-stage tech companies and startups grow their online businesses. Former CMO at Nick.com, NYTimes.com Thestreet.com and Travelzoo.com.

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A12

2:30pm

Stuff Mom Never Told You About Running An Independent Podcast Inside Of Massive Organization

The "Stuff Mom Never Told You" Podcast from HowStuffWorks.com may feel like a small project, but it's part of a  global media organization - Discovery Communications.  Learn from the show's stars what it takes to run a small "independent" podcast inside of a much larger organization.  With the right focus and attention, any large organization can do the same.

Speakers
avatar for Cristen Conger

Cristen Conger

As a writer and blogger for the award-winning web site HowStuffWorks.com and a contributing writer for Discovery News, I specialize in technology and the science of everyday living. My articles have featured on Huffington Post, ABC Science and MSNBC.com. I also co-host the popular Stuff Mom Never Told You podcast, which explores gender issues such as relationships, careers and women's history.
avatar for Molly Edmonds

Molly Edmonds

As a writer for the award-winning web site HowStuffWorks.com, I specialize in articles on health and medicine. I am also the co-host of the popular Stuff Mom Never Told You podcast, which explores gender issues such as relationships, the glass ceiling and women's history.

Thursday May 26, 2011 2:30pm - 3:30pm
Jacob Javits Center 1A16

3:45pm

College Music BlogWorld

Recently, we’ve been seeing a recurring trend within the music industry. With the cultural shift that’s promoting an increase in college enrollment, artists are finding a new lifeblood within the college scene. Artists such as Mike Posner, Wiz Khalifa and most recently Chiddy Bang have all emerged after extensive coverage on blogs and heavy rotation throughout universities. As artists begin to seek out students as the primary target of all their efforts, the power and influence has begun shifting towards the most unexpected, but most enthusiastic cohort of people... college kids.

Speakers
LH

Lisa Hresko

Editor-in-Chief, CMJ New Music Report and CMJ.com
avatar for Jesse Kirshbaum

Jesse Kirshbaum

Jesse Kirshbaum is the founder, CEO and senior talent agent at the New Universal Entertainment Agency (NUE Agency). Over the past 10 years Jesse has been on the frontline of the music industry, specializing in securing talent for concerts, tours and endorsement deals for his various clients and brand partners all over the world.
avatar for Tim Weber

Tim Weber

Bio Information I am the sole founder, and CEO, of GoodMusicAllDay.com. I started it while attending the University of Notre Dame a little over a year and a half ago and since then have attended 2 different universities (NYU and Belmont). Throughout the last 18 months I have established a blogging and business team of young entrepreneurs and taste-makers to help establish GoodMusicAllDay as the #1 College Music

Thursday May 26, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A18

3:45pm

Expand Your Audience with Mobile Apps

Expand your audience with mobile apps. Viktor Marohnic from ShoutEm and Dan Patterson from ABC Radio will share how today's technology enables you to turn your great content into a useful location based / real time mobile service, on an extremely low budget. Launching feature rich mobile apps has become as easy as launching a blog. What are the best practices, what does that mean for you? More work, more readers, more engagement? Recently we've worked with a few bloggers and took them to completely new dimension using location based technology and mobile apps. We will show you how we turned a food blogger into a location based service, and a local news blogger into a mobile community practically overnight.

 

Speakers
avatar for Viktor Marohnic

Viktor Marohnic

I have 10+ years of experience in the mobile and internet sectors. I'm a serial entrepreneur, CEO and product manager. Currently we are building a product which will enable anyone to build full-featured iPhone/Android apps in a few minutes. "Mobile CMS" or "Wordpress for mobile" is the easiest way to describe it. www.shoutem.com 

Thursday May 26, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A10

3:45pm

Collective Influence

Influence measurement is evolving and will become real-time and community based…

In this session, PeopleBrowsr’s CEO, Jodee Rich, will share insights into the meaning of collective influence, real-time engagement with interest-based communities, identifying and engaging your top influencers by community, and lessons from case studies.

Jodee recently participated on a panel discussion on influence with Porter Gale, VP of Marketing at Virgin America, Elisa Steele, CMO at Yahoo!, and Jeffrey Hayzlett, former CMO of Kodak. His experience and expertise will help you to better understand influence and the power of engagement with influencer communities across the social web.

Thursday May 26, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A06

3:45pm

Making Sense of Social Business

Social media is all the rage with consumers and has been put into use by the world's leading consumer brands. Now organizations of all types and sizes are exploring the use of social media both for internal purposes and as a communications conduit to the outside world. It's time to get serious about social media adoption in business and ask the tough questions. What are we trying to achieve? How do we make sense of the choices?  Where do we get started?  This session will give attendees a framework to address these key challenges to unlock opportunities in the current market environment.
 
What attendees will learn:
- How to formulate social business strategy
- Why many current approaches to emerging technologies are limited
- What actions can be taken to incorporate social tools into business

Speakers
avatar for Chris Heuer

Chris Heuer

Specialist, Social Business for Deloitte Consulting. Postdigital Architect. Founder/Chairman, Social Media Club. UX/IA Guy. Game Changer.
avatar for Peter Kim

Peter Kim

Peter is Managing Director at Dachis Group, advising global brands on social business strategy and tactics. He is a leading thinker and analyst on social business and has been quoted by CNN, CNBC, NPR, The New York Times, and The Wall Street Journal. Peter was previously an analyst at Forrester Research and head of global digital marketing at PUMA AG. He is a graduate of the University of Virginia and the University of Pennsylvania.
avatar for Virginia Miracle

Virginia Miracle

Virginia leads North America for 360° Digital Influence - Ogilvy’s social media and word of mouth marketing practice. The 360DI team combines the power of social grassroots and remarkable influencer experiences to create meaningful, sustained business results. Prior to Ogilvy, Virginia honed her Word of Mouth Marketing skills at Brains on Fire and in marketing at Dell. Virginia recently returned to the Board of Directors of... Read More →

Thursday May 26, 2011 3:45pm - 4:45pm
Jacob Javits Center 1A08

5:00pm

Closing Keynote: "New Media LIVE!" Talk Show

After a few energetic days soaking up the latest in innovative content creation, new media technology tips and social media strategies, it’s time to kick back, cut loose and enjoy the irreverent, humorous, off-beat, entertaining, insightful, edgy “New Media LIVE!” Talk Show! This has become a favorite tradition at BlogWorld you won’t want to miss. Note: May contain adult language, cause increased heart rate, sudden outbursts, excessive tweeting, blogging, fb posting, and other unpredictable side effects.

 

Additional special guests may be added on site.

Speakers
avatar for Sara Benincasa

Sara Benincasa

Sara Benincasa is a comedian, writer, and political blogger. She's appeared on MTV News, CNN's "Situation Room with Wolf Blitzer," NBC's "Today Show," the CBS Early Show, and one of those VH1 talking head shows. She blogs for Comedy Central and Wonkette. Her memoir is forthcoming in 2012 from William Morrow/HarperCollins.
avatar for Andrew Breitbart

Andrew Breitbart

Andrew Breitbart is publisher of the news portals Breitbart.com and Breitbart.tv. In January 2009, he launched Big Hollywood, a group blog off of Breitbart.com on Hollywood and politics from the center/right perspective. He gained greater notoriety when his second blog endeavor, Big Government, broke the ACORN child sex trafficking scandal. Breitbart launched Big Journalism in January of 2010 and his newest blog, Big Peace, launched July... Read More →
avatar for Shauna Glenn

Shauna Glenn

Shauna Glenn. Forty something year old woman trapped in a 12 year old boy. Mother of four. Wine drinker. Part-time knife juggler. Alphabet belcher. Author of two books and the wildly popular humor website Is It 5 O’clock Yet? (http://www.shaunaglenn.com).  Winner of nothing except a Cabbage Patch doll when she was a twelve. Yes, she’s THAT accomplished.   
avatar for Chris Brogan - President, Human Business Works

Chris Brogan - President, Human Business Works

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years... Read More →

Thursday May 26, 2011 5:00pm - 6:30pm
Special Events Room