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My Schedule

 

9:00 AM
to 10:00 AM

365 Days to a Household Name: Leveraging Conversation Wherever it Happens
40 schedule::attendees
Location Jacob Javits Center 1A10
eventtype  New Media
event::about 

You found your passion. You figured out your blog and your brand. But do you know the statistics? The average blogger lingers in obscurity for anywhere from 3 to 5 years. What if you had in IN-DEPTH view into the strategies of the most successful bloggers? What if you could turn YOUR brand into a household name in a year? We know it’s possible because we’ve done it. We’ve turned our personal brands and BlogcastFM into what you might refer to as a “household names.” By leveraging every tool at our disposal,we’ve developed a powerful network of loyal supporters which helped them to build their own tribes at the same time. In this session I'll dissect the winning strategies YOU can use to to turn your brand into a household name in 365 days.

9:00 AM
to 10:00 AM

Social Media Trends For Business
42 schedule::attendees
Location Jacob Javits Center 1A12
event::about 

Making the most of social media trends in 2011
Now that you’ve established a presence on social media and mastered the basics, you want to make the most of your activities by staying current with this ever changing field. In this session, Dave Fleet will share his insights into key trends to expect in 2011. His presentation will help you learn how to build upon your existing relationships and communities by making strategic use of social media.

10:15 AM
to 11:15 AM

Naughty, Naughty Blogger: Legal Implications for Blogging
21 schedule::attendees
Location Jacob Javits Center 1A16
eventtype  Legal
event::about 


Many are under the impression that the presence of a keyboard and computer monitor offer bloggers and other purveyors of online content a Cloak of Invisibility for their online actions. Not so, my friends. It's imperative that bloggers understand what they are liable for (and the rules for libel), along with about 73 other legal implications that come along with being a blogger. Erika Napoletano, Head Redhead at RedheadWriting, through an entertaining yet educational stroll through online foibles and learn how to:

*Protect Yourself: There is always a way to say what you must...you just have to know how to do it.

 

*Keep it Clean: From attribution to copyright infringement, just because it's online doesn't mean you can use it.

*Not Turn Out Like These People: 10 people who wish they'd taken this session.

10:15 AM
to 11:15 AM

Breaking the Bell Curve: Standing out in a Sea of Same
54 schedule::attendees
Location Jacob Javits Center 1A10
eventtype  New Media
event::about 

So much these days relies on being seen…and standing out. The key to forging a strong identity for you (or your business) lies in knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. But how do you do that? You know you’re special (or your organization is). But so is everyone else. How do you find your niche -- that which makes you, and whatever it is you do, different... and the all-important awesome? This interactive, lively, workshop-style session - - full of case studies and real-world examples -- will guide you through the process of answering these questions for you and your community, and put you on the path towards more authentic branding.

10:15 AM
to 11:15 AM

Dominate Your Niche with Social SEO for Blogs
59 schedule::attendees
Location Jacob Javits Center 1A12
event::about 


Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. This session will provide a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influences consumer information discovery, consumption and sharing. Whether you're frustrated with the performance of current blogging efforts or you're starting a new blog and want to maximize effectiveness, this session will deliver practical advice from the owner of one of the most popular marketing blogs on the internet.

2:30 PM
to 3:30 PM

Zero to One Million
47 schedule::attendees
Location Jacob Javits Center 1A15
eventtype  Content Creation
event::about 

Do you want to know how you can take a brand new blog from zero to 1 million page views a month in under 10 months?  That's exactly what I did with FroKnowsPhoto.com by delivering high quality video content that was fun and informative.  To me there are a few very important key steps to follow.

2:30 PM
to 3:30 PM

How to Grow Your Blog Now Via Social Media
50 schedule::attendees
Location Jacob Javits Center 1A10
eventtype  New Media
event::about 


To all those starting a brand new blog or those who've been blogging away for years, wouldn't you like to see your blog growth reach new heights? The right kind of Social Media integration boosts your blog growth like nothing else. I started my professional site over a year ago and have more business than I can handle and have been referring away the majority of people who come to me for design and social media strategy services. And it all came through growing my blog via Social Media

2:30 PM
to 3:30 PM

Facebook Analytics – How to Know if You Reach Your Goals
79 schedule::attendees
Location Jacob Javits Center 1A08
event::about 


Wondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.

2:30 PM
to 3:30 PM

Using Social Media Marketing to Drive Acquisition
33 schedule::attendees
Location Jacob Javits Center 1A12
event::about 

With social media marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from social mediums such as Blogging, Facebook and Twitter.  Join Chris Baggott as he explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.


3:45 PM
to 4:45 PM

Feel the LOVE: Managing Online Reputation for your Business
40 schedule::attendees
Location Jacob Javits Center 1A06
event::about 

You’ve already created a step-by-step plan for how to deal with crisis mitigation online for your business. You comment on blogs, respond to Twitter and update your Facebook profile with information on the current state of the crisis. Although you’ve taken these measures, how do you ensure your online sentiment doesn’t plummet into negativity?

5:00 PM
to 6:00 PM

Keynote: Social Media Game Changers
160 schedule::attendees
Location Special Events Room
eventtype  Keynote
event::about 

Social Media has become a critical driver of business in more than just the marketing and PR departments. Social media is changing the roles and rules for sales, customer service, product development, and more. It's propelling leading companies and radically changing the face of entire industries.  What are the important realizations both new and old media companies need to understand to enable themselves to compete in this brave new always on 24/7 media world? Do customers really control your brand image more than you do? How can you effect change within your organization to keep up with this media revolution, even when it isn’t seen as your role within the company to do so? In this power-packed program you'll discover how the tools used by social media leaders can enable you to more than just tweet, or check in. From fueling organizational change to creating new means of discovery, you'll learn about the transformative powers of amplified communication.

 

 

9:00 AM
to 10:00 AM

The Business of Digital Broadcasting
16 schedule::attendees
Location Jacob Javits Center 1A15
event::about 

It looks like fun and some make it look easy.  It is, however real business with real money and real results.  David Prager from Revision 3 (one of the original co-founders) will share his insights and experiences on the business behind Digital Broadcasting with real life examples from what Revision 3 has done and is doing today.

10:15 AM
to 11:15 AM

How to Turn Your Blogging Passion into a 6 Figure Business with Webinars
35 schedule::attendees
Location Jacob Javits Center 1A14
eventtype  Monetization
event::about 


Most bloggers are looking for ways to monetize their blog. This presentation will cover my 10 step system for running an effective webinar that builds your list, increases sales, and turn your blog content into a profitable 6 figure business.

10:15 AM
to 11:15 AM

Building a Successful Online Community
63 schedule::attendees
Location Jacob Javits Center 1A18
event::about 

Topic will cover different methods of building, growing, and managing an online community, regardless if it's free or has a pay wall. Many successful communities are built on facebook, twitter, and websites using software or plugins, and this will cover the basics of those methods. I will also cover important things to remember when deciding to launch a community, including time investment, hiring or having moderators, editorial calendars, and reasons why having a healthy, active community can boost other areas of a blog business.

11:30 AM
to 12:30 PM

Converting Approachability into Profitability
12 schedule::attendees
Location Jacob Javits Center 1A14
eventtype  Monetization
event::about 

How much money is your blog losing because it's not approachable? Scott Ginsberg will teach you how to make your blog friendlier, more engaging and more profitable.

11:30 AM
to 12:30 PM

The Ultimate WordPress Experience
53 schedule::attendees
Location Jacob Javits Center 1A16
eventtype  Platforms and Apps
event::about 

With WordPress dominating the blogging scene (over 10% of the world's websites are now run on WordPress!) it's easy to get lost in the aspects of running and setting up a killer blog. There are hundreds, if not thousands, of plugins, hacks, themes, tips, tricks, and other ideas that can get you bogged down and not doing the most important thing: creating content. Mitch Canter has been helping people learn WordPress for over 5 years, and has a selection of plugins, tips, and tutorials to help even the most blogophobic newcomer jump in and get the most out of their WordPress site. So bring your laptops, iPads, or write on your arms because you'll want to take notes. Bring questions, and Mitch will have answers.

11:30 AM
to 12:30 PM

From Podcast To Sales Funnel - The (Other) IBM Story
13 schedule::attendees
Location Jacob Javits Center 1A12
event::about 

In this presentation you'll discover a step-by-step plan for turning your audio or video podcast into an online cash machine and platform for incredible influence. Jason will share with you proven techniques developed while generating over a million dollars in sales from his popular podcast, Internet Business Mastery (IBM). Come discover a proven system for turning your passion and podcast into a profitable and fulfilling business.

2:30 PM
to 3:30 PM

Why More People Aren't Reading Your Blog: How To Create Bite Sized Content That Gets Devoured And Shared"
94 schedule::attendees
Location Jacob Javits Center 1A10
eventtype  Content Creation
event::about 


In this presentation you'll learn how to create content that works in our social media obsessed world. Today people want instant gratification; they're attracted to quick, short, easily digestible, VALUABLE bite-sized content. These days the captive audience is dead. Learn how to craft content that will demand the attention of your ideal audience and keep them coming back for more.

2:30 PM
to 3:30 PM

Why This 50 Year Old Technology is The Hidden Profit Center of Your Blog
18 schedule::attendees
Location Jacob Javits Center 1A14
eventtype  Monetization
event::about 

Nathalie Lussier reveals the 50 year old tech tool that's often forgotten by bloggers in a hurry to embrace shiny new technologies. She takes you through the why's and how's of building this hidden profit center for your blog, by sharing her own strategies and case studies. Nathalie then takes you behind the scenes into the technical aspects of setting up your own blog's key long term asset, from recommended providers to best practices. She even lets you in on the mistakes she made along the way so you can avoid them from the get go. You'll learn the benefits of leveraging your existing content to build an ongoing relationship with your readers, and how then to turn these fans into paying customers using this one blogging asset.

3:45 PM
to 4:45 PM

The Rise of Social Commerce: How Consumers are the new affiliates
30 schedule::attendees
Location Jacob Javits Center 1A08
event::about 


This session will discuss leveraging traditional e-commerce acquisition strategies to drive social commerce results. E-tailers have almost 15 years experience understanding the power of online purchasing – but how are social networks and communities impacting the online shopping experience. The ease and frequency of consumer interaction has made sharing deals, shopping tips and online bargain hunting a group affair—a truly different mode than the solo shopper. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.

5:00 PM
to 6:00 PM

Keynote: Mega LBS or Mega BS: 3 Mega Brands Talk Check-ins, Loyalty, Discovery & Deals
120 schedule::attendees
Location Special Events Room
eventtype  Keynote
 

Location has been hot on the minds of marketers and technologists. Some have even been so bold as to call the ability to know a person’s exact location the holy grail (not really – OK -maybe a piece of the grail). What we do know is that location is a key activity stream in the new era of data-driven personal marketing. This new piece of context gives message makers of all kinds an opportunity to give someone a piece of content that they need at exactly the perfect time. At BlogWorld NY, we will explore three key opportunities with 3 of the world’s top 25 brands: deals, discovery and loyalty. The co-authors of Location-based Marketing for Dummies, Mike Schneider of allen & gerritsen and Aaron Strout of WCG will lead the discussion with Josh Karpf of PepsiCo, Tom Aronson of Disney and David Wolf of American Express.

 

 

10:15 AM
to 9:30 PM

"Do More With Less – How Journalists Can Overcome Information Overload 36 Tools, Tips & Sites for Digital Efficiency"
33 schedule::attendees
Location Jacob Javits Center 1A07
eventtype  Media
 

This tip-filled session will be full of specific sites, tools and techniques for those of us who face a growing mass of digital information. The talk is not about theory or about how big the problem is, but instead about how to make each working day more efficient by using specific tools, techniques and best practices. This session will provide attendees with 36+ tips, tricks, and tools for managing, organizing and capitalizing the ever-increasing body of digital information we’re expected to process and access.

11:30 AM
to 12:30 PM

How To Turn Mobile Readers Into Raving Fans
14 schedule::attendees
Location Jacob Javits Center 1A10
eventtype  Mobile
event::about 

This session will teach attendees how to turn their blogs into a complete mobile experience by using new forms of web apps and software to tell their entire social story.

11:30 AM
to 12:30 PM

The Brand Guide to Facebook's New iframe Tabs
56 schedule::attendees
Location Jacob Javits Center 1A06
event::about 

The tabs on fan pages are an essential Facebook marketing tool. They are not only great for adding custom content for fans to discover, but they are ideal landing pages for Facebook ad campaigns. Now that Facebook has updated tabs to be iframes, it provides new opportunities and challenges for marketers.

2:30 PM
to 3:30 PM

"Finding the Intersection of Mainstream Media and Social Media: Where Do You Fit In"
30 schedule::attendees
Location Jacob Javits Center 1A07
eventtype  Media
 

"Ron Agrella – Boston.com, John Ness – NBC Universal, Gayle Weiswasser – The
Discovery Channel"

event::about 

Whether you are currently working at a major media outlet, or hope to be at some point,
this session is sure to reveal just what you need to know about ‘new media’ opportunities
at mainstream media outlets. Three speakers leading the digital media revolution at
major media companies will share what they know about what works, what doesn’t and
what’s next.

2:30 PM
to 3:30 PM

How To Build, Grow, and Monetize Your Own Blogging Empire
34 schedule::attendees
Location Jacob Javits Center 1A14
eventtype  Monetization
event::about 

This course will teach attendees how to build, grow, and monetize a branded affiliate blog from a different perspective by applying 5 key principles that I used to go from 0 to 11,000 unique visitors per day and make a living doing so. It will walk attendees through the processes I use each day to apply these 5 principles which make your blog stand out, gain authority, monetize, and grow.

5:00 PM
to 6:30 PM

Closing Keynote: "New Media LIVE!" Talk Show
93 schedule::attendees
Location Special Events Room
eventtype  Keynote
event::about 

After a few energetic days soaking up the latest in innovative content creation, new media technology tips and social media strategies, it’s time to kick back, cut loose and enjoy the irreverent, humorous, off-beat, entertaining, insightful, edgy “New Media LIVE!” Talk Show! This has become a favorite tradition at BlogWorld you won’t want to miss. Note: May contain adult language, cause increased heart rate, sudden outbursts, excessive tweeting, blogging, fb posting, and other unpredictable side effects.

 

Additional special guests may be added on site.

 


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