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avatar for Howard Greenstein

Howard Greenstein is a Marketing Technology Strategy Consultant and President of the Harbrooke Group, which specializes in helping companies communicate with their customers and employees using the latest web technologies. Harbrooke clients have included Pearson Education, WE tv, New York Road Runners, and numerous start-ups and small businesses. He also teaches Social Media courses at NYU SCPS. He has been a blogger on Inc.’s Start-Up Toolkit since 2008.



 

My Schedule

Tuesday, May 24 ▼

 

9:00 AM

Teaching Social Media When the Content is always changingJacob Javits Center 1A18

10:15 AM

FAIL: Social Media Disasters, and What We Can Learn From ThemJacob Javits Center 1A06

11:30 AM

Rapid Fire Case Study Panel: Small BusinessesJacob Javits Center 1A12

2:30 PM

Facebook Analytics – How to Know if You Reach Your GoalsJacob Javits Center 1A08 Using Social Media Marketing to Drive AcquisitionJacob Javits Center 1A12

3:45 PM

The New About Me: Who Taught You How to Write Your Bio?Jacob Javits Center 1A15

5:00 PM

Keynote: Social Media Game ChangersSpecial Events Room
 

Wednesday, May 25 ▼

 

10:15 AM

Leads, Subscribers, and Sales: Bringing Action to Business BlogsJacob Javits Center 1A08

11:30 AM

Under The Bridge: Getting Past The TrollsJacob Javits Center 1A18

2:30 PM

Yes, Virginia, They Do Pay For Advertising - The Big Advertising PanelJacob Javits Center 1A15

3:45 PM

Why Facebook News Feed Optimization (NFO) Matters to MarketersJacob Javits Center 1A06

5:00 PM

Keynote: Mega LBS or Mega BS: 3 Mega Brands Talk Check-ins, Loyalty, Discovery & DealsSpecial Events Room
 

Thursday, May 26 ▼

 

9:00 AM

Social Media for Journalists – Beyond the Basics: The Tools You Need and How To Use Them"Jacob Javits Center 1A07

10:15 AM

Applied Social Media MeasurementJacob Javits Center 1A06

11:30 AM

The Future of Content CurationJacob Javits Center 1A18

3:45 PM

Making Sense of Social BusinessJacob Javits Center 1A08

5:00 PM

Closing Keynote: "New Media LIVE!" Talk ShowSpecial Events Room
 



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