Content is king, or is it? There is an arms race between Google and content farms, will your site be collateral damage? Socializing your site gives readers an incentive to become an active participant in the success of your site. Some social tools provided by Facebook and Twitter allow readers to build on their own reputations through the addition of smart commentary. Other tools such as forums and Buddypress encourage user generated content that can lead to additional pageviews, user involvement, and potentially more revenue, all without the dependence on the almighty algorithm. The discussion will touch on social media identity and its relevance to your goals. Your audience consists not only of content consumers, you also have creators and curators; meet their needs.
CEO, Type-A Parent
Kelby Carr is the founder and CEO of Type-A Parent, the world's largest conference for moms and dads who blog and the first social network for parents who blog (established in 2007). She's been coding since 1982, social networking online since 1984, Web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the author of Pinterest For Dummies and Pinterest Marketing For Dummies.
Community Manager, Home-Ec101.com / FeedBlitz
Heather Solos is the Community Manager of FeedBlitz, the founder of Home-Ec 101, and speaker (obviously?). Heather is a self-professed lover of all forms of geekery and is happiest debating Android v. iOS over beer and nachos at the nerd table.
Attendance numbers do not account for private attendees. Get there early!