In the incestuous world of content and curation in a digital era, who really owns the content we create and consume? From user generated content to mainstream news articles, YouTube videos to open APIs, it’s a brave new world in the era of personal and media rights. This session will address who owns what content, how big brands can and can’t use user data, how start-ups can leverage open and protected content as their point of innovation, personal user rights, and ways to plan content strategy from inception to ensure long-term (and legal) success.
