The Rise of Social Commerce: How Consumers are the new affiliates
This session will discuss leveraging traditional e-commerce acquisition strategies to drive social commerce results. E-tailers have almost 15 years experience understanding the power of online purchasing – but how are social networks and communities impacting the online shopping experience. The ease and frequency of consumer interaction has made sharing deals, shopping tips and online bargain hunting a group affair—a truly different mode than the solo shopper. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.
A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick, where she focuses on social media strategy and partnerships in addition to consulting with key accounts. Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico... Read More →
Bo Fishback is the cofounder and CEO of Zaarly, a proximity based, real-time, buyer powered market where buyers make an offer for an immediate need and sellers cash in on their local marketplace. If you’ve ever said, “I’d pay _ for __” then Zaarly is for you. If you’ve ever said “I want money," well… you’re welcome. He was previously the president of Kauffman Labs and the vice president of... Read More →
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