to 4:45PM

The Rise of Social Commerce: How Consumers are the new affiliates

event::type Social Media Business Summit
: Jacob Javits Center 1A08
: Stephanie Agresta, Bo Fishback

This session will discuss leveraging traditional e-commerce acquisition strategies to drive social commerce results. E-tailers have almost 15 years experience understanding the power of online purchasing – but how are social networks and communities impacting the online shopping experience. The ease and frequency of consumer interaction has made sharing deals, shopping tips and online bargain hunting a group affair—a truly different mode than the solo shopper. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.