Wednesday, May 25

 

3:45PM
to 4:45PM

The Rise of Social Commerce: How Consumers are the new affiliates

event::type Social Media Business Summit
: Jacob Javits Center 1A08
: Stephanie Agresta, Bo Fishback
About:


This session will discuss leveraging traditional e-commerce acquisition strategies to drive social commerce results. E-tailers have almost 15 years experience understanding the power of online purchasing – but how are social networks and communities impacting the online shopping experience. The ease and frequency of consumer interaction has made sharing deals, shopping tips and online bargain hunting a group affair—a truly different mode than the solo shopper. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.


 


 

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