Newspapers have provided a 20-year-long case study in the differences between online readers and readers of their print publications, but only now are they starting to analyze and cater to the different reading habits we take online. Dave Copeland, an award-winning journalist and writer, and a communications studies professor, is developing ways to more effectively use text to convey information on the Web. This session will offer a primer on how to craft writing for blog posts and Web pages that attract readers and help them take away your message.
Dave Copeland is an author, journalist and communications studies professor at Bridgewater State College in Massachusetts, where much of his current research is focused news writing and reporting for Web audiences and online reading habits, with a goal of finding ways for writers and bloggers to best connect with readers in a wide range of mediums.
Dave continues to write regularly for the Boston Globe and other, national publications and Web... Read More →
Attendance numbers do not account for private attendees. Get there early!