Making Sense of Social Business
Social media is all the rage with consumers and has been put into use by the world's leading consumer brands. Now organizations of all types and sizes are exploring the use of social media both for internal purposes and as a communications conduit to the outside world. It's time to get serious about social media adoption in business and ask the tough questions. What are we trying to achieve? How do we make sense of the choices? Where do we get started? This session will give attendees a framework to address these key challenges to unlock opportunities in the current market environment.
What attendees will learn:
- How to formulate social business strategy
- Why many current approaches to emerging technologies are limited
- What actions can be taken to incorporate social tools into business
Specialist, Social Business for Deloitte Consulting. Postdigital Architect. Founder/Chairman, Social Media Club. UX/IA Guy. Game Changer.
Peter is Managing Director at Dachis Group, advising global brands on social business strategy and tactics. He is a leading thinker and analyst on social business and has been quoted by CNN, CNBC, NPR, The New York Times, and The Wall Street Journal. Peter was previously an analyst at Forrester Research and head of global digital marketing at PUMA AG. He is a graduate of the University of Virginia and the University of Pennsylvania.
Virginia leads North America for 360° Digital Influence - Ogilvy’s social media and word of mouth marketing practice. The 360DI team combines the power of social grassroots and remarkable influencer experiences to create meaningful, sustained business results. Prior to Ogilvy, Virginia honed her Word of Mouth Marketing skills at Brains on Fire and in marketing at Dell. Virginia recently returned to the Board of Directors of... Read More →
Attendance numbers do not account for private attendees. Get there early!
Remove this from your schedule?
You may not be able to get back in if this is full.