What can you do when your marketing and PR efforts get engulfed in fail? Two veteran social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
SESSION: Want to get more mileage from social media for your best posts? Adweek social editor, veteran digital marketer and longtime Type-A regular David Griner will show you some of the tricks of the trade that are helping magazines like his reach record traffic through social sharing and irresistible headlines. |
SPEAKER: David's a Type-A Con veteran dating back to the first event. After eight years running digital content and... Read More →
I am the Director of Community for Meshin.
I have been active in Social Media since 2004, profiled for my work social media and online community management on both CNBC and Current TV. My focus on viral and word of mouth (WOM) marketing, SEO and branding has allowed me to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley and Wells Fargo. As a Social Media Strategist, I have consulted and developed programs... Read More →