to 3:30PM

Starting from Seed: How to Grow a Profitable Green Blog

event::type Traffic and Distribution
: Jacob Javits Center 1A07
: Jennifer Scwab, Jill Fehrenbacher

Sierra Club Green Home.com co-founder/Chief Sustainability Officer Jennifer Schwab interviews Inhabitat.com founder/CEO Jill Fehrenbacher on how she turned her personal passion for architecture and design into a profitable business with over two million unique visitors per month with major national advertisers – all of this happened because Fehrenbacher loved design and wanted to blog about it.


Jennifer and Jill will help you learn how to turn your passion into a business, online. They will explore some of the pitfalls and opportunities you will encounter along the way.  


3 Takeaways:

Steps to starting a blog based upon your personal passion;  recognizing when it is ready to establish as a business;  how to develop monetization strategies and execute them.