SEO isn’t about trying to trick the search engines into driving more traffic to your blog. It will, however, give you a lot of bounces without enlarging your audience. But if the principals are applied, good SEO can help you enlarge your audience, not simply by making you seem more relevant, but by actually helping you be more relevant. This presentation will take bloggers through the steps of keyword research, developing a key phrase “parking lot”, and enhancing their blogs with subtle edits to their copy. The majority of SEO activity is not extra effort, but simply doing things the right way.