to 10:00AM

Prepared for Mobile? QR Codes, Text and Apps...What Works & What Doesn't

event::type Mobile
: Jacob Javits Center 1A17
: Tim Hayden

Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers.  Truth is, understanding existing behavior and current mobile trends will define tomorrow's technology more than what is determined "possible" by developers and experts.  Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.